Xsolla, a global video game commerce company, has announced the integration of MVola, Madagascar’s leading digital wallet, as a payment option for players across the country. This addition aims to streamline transactions in a market where digital wallets are the primary method for daily payments.

Madagascar is a fast-growing, mobile-first market with 32 million people. MVola, recently licensed as a digital bank, has established itself as the top digital wallet in the nation, serving over 10 million users and facilitating more than 1 billion transactions annually.

The integration of MVola offers several benefits, including instant payment confirmations for a smooth checkout experience without delays. It removes the need for traditional card payments, simplifying the process for gamers. The availability of a familiar and trusted local payment method is expected to reduce friction, increase trust, and lead to higher conversion rates for game developers.

Chris Hewish, President of Xsolla, stated, “Integrating MVola is a game changer for both players and developers in Madagascar. It meets users where they already transact daily and provides a seamless, trusted payment experience that drives engagement and growth.” Xsolla emphasizes that local payment methods are crucial for developers to reach all players, convert more transactions, and ultimately increase sales and revenue globally.

Incorporated and headquartered in Los Angeles, California, Xsolla is a global commerce company that provides tools and services to help video game developers launch, grow, and monetize their games. Serving both indie and AAA companies, Xsolla acts as a merchant of record and has assisted over 1,500 game developers in reaching more players and expanding their businesses worldwide.