Thredd, an AI-first issuer processing platform, has expanded its partnership with MuchBetter, a consumer wallet and prepaid card platform, to support MuchBetter’s launch in Israel. This initiative marks a significant step in MuchBetter’s international growth, building on prior deployments in the UK and Canada.
Under this expanded partnership, Thredd is providing the processing infrastructure for MuchBetter’s prepaid card and digital wallet program in Israel. This enables consumers to securely load funds and conduct payments using physical and virtual cards, with plans for additional form factors as the program scales.
Israel Rosenthal, Founder and CEO of MuchBetter, stated, “International expansion is a core part of MuchBetter’s growth strategy, and Thredd has been a critical partner in helping us move quickly and confidently into new markets. Launching in Israel is an important step for us, and Thredd’s global platform, regulatory expertise, and deep payments experience make them the ideal partner as we continue to scale worldwide.”
MuchBetter was initially established to enhance payout experiences within digital commerce sectors. Since its inception, the platform has broadened its services to support a wider array of consumer and corporate payment needs. Thredd’s support facilitates MuchBetter’s efficient launches across multiple geographies while upholding standards for security, compliance, and performance.
Jim McCarthy, CEO at Thredd, commented, “MuchBetter’s expansion highlights exactly what Thredd was built to enable — fast, reliable, multi-market programme launches on a single global platform. As MuchBetter continues to grow internationally, we’re proud to support their strategy with the infrastructure, scale, and flexibility needed to succeed in highly regulated markets.”
The program operates on the Mastercard network and utilizes MuchBetter’s UK license, which is approved by Mastercard for cross-border operations in the market. Thredd’s processing platform offers end-to-end support for transaction processing, security, and program management, allowing MuchBetter to accelerate its time to market and prepare for future regional expansions.
This latest launch highlights Thredd’s commitment to advancing the global distribution of next-generation payment solutions and establishes a foundation for continued innovation with partners such as MuchBetter.
