PhotoDay, a software platform designed for volume photographers, has announced a significant growth investment from Serent Capital, a private equity firm focused on B2B software companies. This partnership aims to accelerate PhotoDay’s innovation and market expansion.
PhotoDay was established to modernize and streamline processes within the school, sports, and event photography sectors. Its end-to-end platform manages photographer workflows, enhances the parent purchasing experience, and integrates seamlessly with photo print labs. The investment from Serent Capital is intended to support PhotoDay’s ongoing development in innovation, customer experience, and product capabilities.
The platform includes features such as FaceFind® facial clustering, the Dashboard App, Capture App, and smart marketing tools, supporting thousands of photography studios across the United States. PhotoDay maintains high customer satisfaction, evidenced by an NPS of +93 and a 4.6 out of 5.0 satisfaction rating.
Jonathan “JD” Dantes, CEO and Co-Founder of PhotoDay, commented on the development. “Our journey has always been about helping studios focus on what they do best—capturing memories—while we handle the rest,” Dantes stated. “Serent’s investment validates our vision and gives us the resources to build even faster, while staying true to our values and commitment to our customers.”
Serent Capital’s investment, complemented by support from its Growth Team, is expected to enable PhotoDay to expand its go-to-market strategies, accelerate the development of AI-powered tools, enhance platform flexibility, and explore new strategic partnerships. PhotoDay will continue to operate as an independent platform, a priority for its studio-centric customer base.
Lance Fenton, Partner at Serent Capital, remarked, “PhotoDay is a category leader in sports and youth photography, and we’re thrilled to support the team through its next phase of growth. Their platform is beloved by customers and consistently drives better outcomes for studios and families alike. We see significant opportunity to bring this best-in-class experience to even more photographers, studios, and parents.”
As part of the collaboration, Alex Kovacevic, formerly CEO of ImageQuix (now Captura) and a recognized figure in the volume photography industry, will join PhotoDay’s board as Executive Chairman. He will collaborate with the executive team on strategic growth initiatives, leveraging his extensive industry experience.
Kovacevic stated, “I’ve admired PhotoDay for years. Their intuitive user experience, commitment to innovation, and loyal customer base are exceptional. I’m excited to support JD and the entire team as we scale the business and unlock even more value for studios across the country.”
Serent Capital, with offices in Austin, Texas, and San Francisco, is a growth-focused private equity firm that invests in capital-efficient, B2B SaaS and technology companies, often partnering with founder-led businesses. The firm manages $5 billion in assets and has partnered with over 70 companies, providing operational support through its Growth Team.
