Headline: Gerber Kawasaki Selects Altruist as Custodial Partner to Support $10 Billion Growth Target
Gerber Kawasaki Wealth & Investment Management, a Santa Monica-based registered investment advisor managing over $4 billion in client assets, has chosen Altruist as a custodial partner, intending to leverage the platform’s features to scale operations and accelerate its growth toward $10 billion.
Gerber Kawasaki selected Altruist for its enterprise-ready infrastructure, self-clearing custodial model, fractional share trading capabilities, and its unified platform encompassing account opening, trading, portfolio management, billing, and reporting.
Ross Gerber, CEO and President of Gerber Kawasaki, stated that the firm is entering a rapid growth phase and views Altruist as the partner to facilitate this expansion. He noted that Gerber Kawasaki plans to transition all new business to Altruist to streamline operations and advance its objective of reaching $10 billion in assets.
Furthermore, Gerber Kawasaki will utilize Hazel, Altruist’s AI platform, to deliver high-impact services such as tax planning to a broader client base. Danilo Kawasaki, VP and COO of Gerber Kawasaki, emphasized the firm’s focus on deepening its impact on clients’ lives as it grows, positioning Altruist and Hazel as central to this endeavor.
Jason Wenk, Founder and CEO of Altruist, recognized Gerber Kawasaki for building a firm known for exceptional client service across the wealth spectrum, a strong investment in its personnel and culture, and a clear commitment to Los Angeles. He expressed pride in partnering with Gerber Kawasaki to provide the tools necessary for their continued success and relationship building.
Gerber Kawasaki Wealth & Investment Management is an independent registered investment advisor established in 2010 by Ross Gerber and Danilo Kawasaki, based in Santa Monica, California. As of December 31, 2025, the firm manages over $4.09 billion in assets, serving thousands of individuals and families globally. The firm integrates thematic, research-driven investing with comprehensive financial planning, employing technology to enhance accessibility of high-quality advice for a new generation of investors.
Altruist is a wealth platform designed for independent advisors, providing a fully integrated digital experience aimed at simplifying and making investment management and client service more affordable. The platform combines a self-clearing brokerage firm with intuitive software for functions including account opening, trading, portfolio management, billing, and reporting. Altruist enables financial advisors to create custom portfolios, trade fractional shares, automate rebalancing, and offer clients a streamlined digital experience.
