Swiftly, a provider of retail technology and retail media solutions, has partnered with Giant Eagle, a food and pharmacy retailer, to introduce Swiftly’s Alcohol Cashback program. This collaboration aims to modernize alcohol promotions by transitioning from traditional paper-based methods to a digital-first solution.
Giant Eagle selected Swiftly’s Alcohol Cashback program following an evaluation of digital options, noting its compliance rigor, ease of execution, and capacity for strong promotional outcomes. Historically, alcohol rebate programs have relied on paper-based processes, which presented limitations in terms of usability, speed, and scalability. As consumer behavior increasingly shifts towards digital interactions and retailers update their promotional strategies, there is a growing demand for more adaptable solutions that enhance convenience and operational efficiency.
Swiftly’s program addresses this demand by evolving the rebate model into a digital, retailer-led solution. It is designed to streamline execution, broaden access to supplier-funded promotional dollars, and reinforce retailer loyalty ecosystems, all while adhering to complex state alcohol regulations. With alcohol category growth moderating and traditional promotions losing efficacy, retailers are seeking new ways to engage shoppers and optimize performance. The digital rebate experience provided by Alcohol Cashback aims to help retailers like Giant Eagle re-engage shoppers, improve category performance, attract new supplier investments, and deliver measurable impact across their promotional strategy.
This partnership enables Giant Eagle to streamline the delivery and management of alcohol promotions across its operations, ensuring a consistent and compliant experience for shoppers, retailers, and suppliers. By integrating the Alcohol Cashback program into its digital channels, Giant Eagle intends to strengthen customer engagement, access new supplier funding, and drive incremental category growth through a unified platform.
Henry Kim, CEO of Swiftly, stated, “Alcohol promotions have been one of the most outdated and fragmented areas of retail. This partnership with Giant Eagle represents a major advancement in how leading retailers are leveraging technology to simplify execution, capture new revenue opportunities, and modernize their customer experience in a complex regulatory environment. It’s a strong example of how collaboration and innovation can deliver measurable value across the entire retail ecosystem.”
Justin Weinstein, EVP and Chief Merchandising and Marketing Officer at Giant Eagle, commented, “At Giant Eagle, our focus has always been on convenience, innovation, and delivering meaningful value to our guests. Partnering with Swiftly allows us to enhance our rebate process with new digital capabilities while deepening engagement with both our customers and supplier partners. This collaboration also supports our broader digital strategy to make every aspect of the shopping experience more seamless and rewarding.”
Swiftly, founded in 2018, provides retail technology and retail media solutions globally. The company’s platform aims to empower brick-and-mortar retailers to foster stronger relationships with shoppers and brands through omnichannel engagement, personalized promotions, and retail media measurement. Giant Eagle, Inc., established in 1931, is a prominent food and pharmacy retailer and distributor in the United States, operating over 200 stores across western Pennsylvania, north central Ohio, northern West Virginia, Maryland, and Indiana.
