NIC MAP, a leading provider of data for the senior housing industry, has significantly expanded its rate and occupancy dataset, increasing its national market coverage from 140 to 214 markets.
This marks the platform’s largest single expansion, incorporating 74 new metropolitan areas and more than 2,400 properties. The update extends NIC MAP’s reach to approximately 85% of the U.
S. senior housing supply, offering enhanced visibility into additional markets. For the first time, NIC MAP now provides rate and occupancy data in Alaska, New Hampshire, North Dakota, South Dakota, and West Virginia, alongside new metros such as Huntsville, AL; Reno, NV; Fort Collins, CO; Savannah, GA; Fort Wayne, IN; and Wilmington, NC.
Arick Morton, CEO of NIC MAP, stated, “This expansion gives the senior housing industry deeper insight into where opportunities exist and what performance looks like across a broader set of markets.” He further emphasized the necessity for “a more complete view of the market as [operators, investors, and developers] make critical growth and capital allocation decisions.”
The expansion coincides with a period of strengthening fundamentals in the senior housing sector. NIC MAP’s latest quarterly data for the first quarter of 2026 indicated an occupancy rate of 89.5 percent, a 40 basis point increase quarter over quarter, with continued gains observed in independent and assisted living segments.
With rising demand and limited development activity, timely access to market-level data has become crucial for organizations evaluating growth strategies and capital deployment. NIC MAP aims to provide consistent data for markets that previously required manual research or disconnected data sources.
NIC MAP, based in Raleigh, N.
C., focuses on providing purpose-built data exclusively for senior housing, delivering market-specific insights. Its platform offers real-time access to occupancy rates, transaction details, and construction project tracking, serving key industry players including top operators, government agencies, and major investors.
The company confirmed that the dataset will continue to grow over time, with additional quarterly data collection in the new markets expected to expand the dataset to include historical trends and deeper market analysis. More information is available at www.nicmap.com.
