Merchant Focus has launched MF linq, a new developer-first embedded payments platform aimed at providing software companies, SaaS providers, and marketplaces with comprehensive control over their payment experiences.

MF linq is designed to replace legacy limitations, enabling platforms to seamlessly onboard merchants, manage payouts, and generate recurring revenue—all while maintaining their own brand identity. “Payments should fuel growth, not slow it down,” said Travis Jordan, President of Merchant Focus. He added, “MF linq gives software platforms the same infrastructure used by top fintechs, but without the complexity of becoming a payment facilitator.”The platform’s key features include modern APIs for integration, flexible payouts and routing tailored for SaaS and marketplaces, real-time reporting and analytics, built-in revenue monetization, and a fully white-labeled merchant experience.

Founded in 2003, Merchant Focus processes billions annually and supports thousands of businesses nationwide. With the introduction of MF linq, the company aims to facilitate a new approach to embedded payments, equipping platforms with tools to accelerate growth and manage their financial operations.

MF linq is now available to qualified software platforms. Further details and access to the Developer Portal can be found at https://merchantfocus.docs.paymentsonline.io/.