Vested, a marketing and communications agency focused on financial services, has announced a strategic partnership with Fintel Connect, a growth marketing platform for the financial industry. This collaboration aims to equip banks and financial brands with enhanced affiliate marketing capabilities to drive customer acquisition.
Affiliate marketing has demonstrated its effectiveness as a cost-efficient channel, contributing to up to 40% of financial brands’ net new accounts on average. The partnership will expand Vested’s offerings, providing clients access to Fintel Connect’s network of over 5,000 finance-focused affiliates, influencers, and media partners. This is designed to enable financial institutions to broaden their reach, improve return on investment (ROI), and acquire high-quality customers through targeted, compliant, and data-driven affiliate programs.
Binna Kim, Group CEO of Vested, stated, “Affiliate marketing is an underutilized but highly effective channel for financial brands looking to fuel client acquisition. Through our partnership with Fintel Connect, we’re giving clients access to a purpose-built affiliate platform for financial services. It’s trusted, integrated, and measurable – which is what finance brands need today in an increasingly crowded and noisy marketplace. Together, we’re helping banks, fintechs, and other financial institutions scale their acquisition engines while maintaining brand safety, compliance, and integrity.”
Fintel Connect’s platform offers end-to-end program management, including affiliate recruitment, compliance monitoring, reporting, and optimization. Its proprietary technology, Fintel Check, automates up to 90% of partner marketing compliance reviews, ensuring campaigns adhere to brand and regulatory requirements for accuracy and transparency.
Nicky Senyard, CEO of Fintel Connect, commented, “Our vision for Fintel Connect is focused on helping financial brands grow in a way that’s measurable, compliant, and built for the long term. Partnering with Vested brings together two organizations that share a deep understanding of the financial ecosystem and a commitment to driving meaningful results. Together, we’re making it easier for banks and fintechs to unlock the full potential of affiliate marketing and reach customers in more authentic, impactful ways.”
Several Vested clients are reportedly already utilizing this partnership to implement targeted, data-driven affiliate programs aimed at expanding reach, optimizing performance, and acquiring high-quality customers.
Vested is an integrated communications and marketing firm specializing in the financial sector, with offices in New York and London. The agency also operates an investment group, Vested Ventures.
Fintel Connect is a partner marketing platform designed for the financial industry, offering solutions for affiliate and influencer program management, AI-powered compliance, and performance analytics. The company supports programs for over 100 financial brands, including Ramp, Scotiabank, and Western Alliance Bank, and is backed by BankTech Ventures and Economic Development Canada.
