Tempe, Arizona-based fintech Unlock Technologies has launched its Home Equity Agreement (HEA) in Georgia, bringing the product to more than half of US states. Over 25,000 homeowners across the country have used an Unlock HEA so far.
The HEA lets homeowners take cash out of their home equity without a new monthly payment. Instead, they agree to pay Unlock a percentage of the home’s value when the agreement ends. Owners keep title to the property, stay in the home and do not need to refinance their current mortgage, which the company notes matters in the present interest rate environment.
Unlock points to data showing Georgia homeowners hold significant equity. Cotality figures put the average equity of a mortgaged Georgia homeowner at $248,000 at the end of the first quarter of 2026, while ATTOM reported that 37.7% of mortgaged homes in the state were equity-rich in the second quarter, meaning the owner owed no more than half the estimated value.
Chief marketing officer Michael Micheletti said rising property taxes, insurance premiums and maintenance costs are straining household budgets even as equity has grown. He added that Georgia had ranked second for inbound interest on Unlock’s website among states where the product was not yet available.
Research by housing economist Skylar Olsen, commissioned by Unlock, found that since 2020 property insurance costs in Georgia have risen 81.8%, property taxes 27.7% and maintenance costs 40.4%, all above national averages.
Founded in 2020, Unlock offers financial products aimed at helping consumers improve their financial health, with the HEA as its flagship offering.