iProov, a provider of science-based biometric identity verification solutions, has integrated its Dynamic Liveness technology into Thirdfort’s client due diligence platform. This deployment aims to enhance fraud prevention within legal and property transactions, a sector where identity fraud accounts for a significant portion of the UK’s overall fraud losses.
Thirdfort’s platform assists over 1,500 regulated businesses in the legal and property sectors by combining automated ID verification with anti-money laundering (AML) and Source of Funds checks. This comprehensive approach is designed to protect professionals and their clients from fraud and money laundering risks. The integration of iProov’s Dynamic Liveness is intended to deliver necessary assurance and build trust within the ecosystem.
Verifying identity during UK residential property transactions presents considerable challenges, including repetitive checks across multiple parties such as lawyers, estate agents, accountants, and letting agents. This fragmented process can lead to delays and increased exposure to identity fraud, which the ICAEW (Institute of Chartered Accountants in England and Wales) reports as contributing over £1.6 billion to the UK’s total £2.3 billion fraud losses. Thirdfort addresses this by automating the compliance workflow, moving beyond simple identity proofing.
Thirdfort’s platform integrates high-assurance identity verification with a full suite of AML checks, including PEPs & Sanctions and Know-Your-Business verification. This enables firms to onboard clients in minutes, rather than weeks, reducing risk and eliminating the need for multiple, separate solutions. The company notes that while a government ID may confirm who a person is, it does not perform the complex, legally-mandated risk assessments for which firms are liable.
Jack Bidgood, co-founder and Chief Product Officer of Thirdfort, stated, “Whether buying or renting a home, the process is stressful enough – proving your identity shouldn’t add to it. Our professional platform and consumer app are designed together to remove the friction and critical security vulnerabilities inherent in traditional property transaction identity checks. Using iProov’s Dynamic Liveness enables us to deliver the necessary assurance and build trust within the ecosystem. Furthermore, the ability for clients to complete these vital ID checks quickly has become a key differentiating factor in an increasingly competitive marketplace.”
Andrew Bud, founder and CEO of iProov, commented, “We are in an AI arms race against fraudsters. As in many parts of the world, the UK’s property market is being endangered by AI-driven deepfakes and synthetic identities. By using iProov Dynamic Liveness, Thirdfort is a science-based defence proven to stop these sophisticated attacks, while providing its 1,500+ partners and millions of users speed and convenience alongside the high-assurance protection they deserve.”
Within the Thirdfort digital identity app, iProov Dynamic Liveness offers speed and convenience to legitimate users while providing robust protection against sophisticated fraud threats, such as AI-driven deepfakes and synthetic identities. This secure verification allows individuals using the app to prove their identity once, with the ability to reuse this verification across the entire property transaction or rental process. The implementation of iProov’s technology meets the high level of assurance required by HM Land Registry’s Digital ID Standard and supports professional service firms in complying with Anti-Money Laundering (AML) regulations.
iProov Dynamic Liveness verifies that the individual setting up their identity within the Thirdfort app is a real person, genuinely present in real-time, and not a deepfake or synthetic identity. This capability is presented as an essential tool for preventing fraud in high-value property transactions. Thirdfort partners with over 1,500 professional service firms across the UK, serving hundreds of thousands of end users involved in the UK’s approximately one million annual property transactions, as well as the rental market.
