The Real Brokerage Inc. (NASDAQ: REAX), a real estate technology platform, has announced that Showcase Real Estate, an independent brokerage serving Northern California’s agricultural heartland, has joined its Private Label program, bringing 45 agents to expand Real’s presence in the region.
Led by industry veteran Donna Phelan, Yuba City-based Showcase Real Estate operates across a seven-county region. Since 2018, the Showcase team has completed over 2,170 home sales valued at $826 million, including 267 transactions totaling $115 million in sales volume over the past 12 months. Phelan, who began her real estate career in relocation, co-founded the independent brokerage, specializing in land development, new construction, and traditional resale. The firm also developed a successful Real Estate Owned (REO) business during the 2008 recession, representing financial institutions in post-foreclosure sales.
Tamir Poleg, Chairman and CEO of Real, commented on the partnership, stating, “Donna is exactly the kind of leader we love to partner with at Real. She’s entrepreneurial and deeply committed to her agents and her community. Showcase brings not only exceptional market knowledge, but also a strong internal culture and deep roots in the region.”
Showcase Real Estate is known for its community involvement, supporting organizations such as the SYAR Foundation, Yuba-Sutter Food Bank, Back the Badge, Adventist Health, SoYouCan, and the Chamber of Commerce. The firm fosters a collaborative, family-style culture among its agents, emphasizing client relationships as a driver of business success.
Showcase has integrated with Real through its Private Label program, which allows boutique and independent brokerages to maintain their established local brand while utilizing Real’s AI-driven technology, agent-centric philosophy, and national platform. The program is designed for established independent brokerages and is accessible via an application process in states where this type of representation is permitted.
“What drew us to Real is its belief in putting agents first and empowering them to grow. The Private Label program was the perfect solution for Showcase Real Estate, a well-established brand of 47 years in our area,” said Donna Phelan. “We’ve spent years building something truly special with Showcase, and Real gives us the tools, support and flexibility to make that vision even bigger. I believe joining Real will add value and efficiency to our agents’ businesses and help them succeed like never before.”
Real (NASDAQ: REAX) is a real estate experience company focused on simplifying complex transactions. The company integrates real estate, mortgage, and closing services with technology to provide an end-to-end consumer experience, supported by over 29,000 agents across all 50 U.S. states and Canada.
