Square has announced a partnership with Katz’s Delicatessen, the historic New York City institution, to implement its comprehensive commerce platform across in-person and nationwide online operations.
Katz’s Delicatessen, a Lower East Side landmark since 1888, is renowned for its house-cured, hand-carved pastrami and corned beef, serving upwards of 30,000 pounds of pastrami and 12,000 pounds of corned beef weekly. The deli sought to modernize its operational framework to manage its bustling storefront and expand its growing nationwide shipping business, all while preserving the authentic customer experience it has maintained for over a century.
Jake Dell, Owner at Katz’s Delicatessen, stated, “Katz’s has been serving New Yorkers and visitors from around the world for generations, and while our pastrami recipe hasn’t changed since 1888, the way our customers want to order and pay has. Partnering with Square allows us to build on the experience our customers love while embracing modern commerce solutions. Whether they’re dining in, ordering online, or shipping across the country, we’re making it easier than ever to experience Katz’s.”
Square’s platform provides Katz’s with tools to operate efficiently across all sales channels. The deli’s two physical locations—the original Lower East Side restaurant and its Brooklyn outpost at DeKalb Market Hall—now utilize Square Register for counter service operations, ensuring order accuracy and streamlined line management.
For special events and off-site merchandise sales, Katz’s employs Square Terminals and Square Handhelds. To further expand its robust e-commerce operations, which originated with a “Send a Salami to your Boy in the Army” campaign during WWII and now ships to hundreds of thousands of fans nationwide annually, Katz’s leverages Square’s native Magento integration to streamline shipping.
Nick Molnar, Global Head of Sales and Marketing at Block (which includes Square and Cash App), commented, “Katz’s Delicatessen exemplifies how iconic establishments can embrace technology to create new pathways for growth while preserving their authenticity. Square’s integrated commerce solutions are designed for premium quick-service restaurants operating in dynamic, high-volume environments—including those like Katz’s that need seamless integration between in-person and online sales channels. Square empowers Katz’s to serve its legendary pastrami to the next generation of customers while maintaining the traditions that have made them a culinary institution in New York and beyond.”
As part of the partnership, Square and Katz’s will collaborate on a series of national activations. These include pop-up experiences that will bring New York’s iconic deli flavors to cities across America, powered by Square, celebrating neighborhood commerce and culinary heritage.
