RelPro, a provider of business development and relationship management solutions for Financial & Professional Services, has partnered with Bombora, Inc., a B2B data firm, to integrate Bombora’s Company Surge® Intent data into its platform, aiming to provide users with an eightfold increase in Buyer Intent signals. This integration significantly enhances the intelligence available for identifying and engaging with prospects and clients.
Bombora’s Company Surge® Intent data is derived from its unique Data Cooperative, which gathers insights from various B2B sources. This data helps marketing and sales teams by pinpointing accounts actively researching specific business topics and measuring the intensity of that research against a historical, account-specific baseline. This intelligence allows go-to-market teams to prioritize their efforts and tailor content and messaging for personalization.
By incorporating Company Surge® Intent data, RelPro’s Buyer Intent signals enable B2B professionals to identify companies actively searching for specific financial products and professional services. These actionable insights, combined with RelPro’s existing company and contact intelligence, empower users to build targeted prospect and decision-maker lists, launch marketing campaigns, identify at-risk clients for engagement, and conduct more productive meetings with data-driven context.
Raaj Rajmangal, RelPro President, stated, “Our mission is to deliver valuable and actionable insights to our clients. With Bombora’s Buyer Intent data integrated into the RelPro platform, we can provide Financial & Professional Services businesses with even more specific intelligence to efficiently identify prospects and actively engage with their clients.”
Mark Connon, Bombora CEO, added, “The journey of your prospects and customers is always evolving, and so are the strategies you use to reach them. By integrating Bombora’s Intent data directly into RelPro’s platform, businesses can identify and engage key accounts precisely when they’re actively searching for solutions. This partnership exemplifies our belief that data delivers maximum value when seamlessly embedded in existing workflows and tools.”
Founded in 2009, RelPro has been recognized in the Inc. 5000 list of fastest-growing U.
S. private companies for five consecutive years. Its Relationship Intelligence platform integrates data from best-in-class partners and the web to create a global database of over 7 million companies and 150 million business decision-makers. RelPro aims to help B2B marketing, business development, and relationship management professionals identify new prospects and close deals more quickly through automated prospect research, buyer intent signals, and alerts.
Bombora is a B2B data provider that connects the B2B ecosystem through its Data Co-op, comprising leading publishers, brand websites, and premium data providers. Utilizing advanced AI models, Bombora constructs a comprehensive view of company research behavior, enabling brands, agencies, and publishers to identify, understand, and connect with their prospects and customers. Bombora offers Intent, Identity, B2B Audience, and Campaign Measurement solutions, integrating them across various B2B MarTech, RevTech, SalesTech, and AdTech platforms.
