Premier Financial Credit Union, a community-based institution serving multiple Wisconsin counties, has selected Mahalo Banking as its new digital banking partner, aiming to modernize its member experience and enhance self-service capabilities. This partnership represents a strategic investment by Premier Financial to deliver a flexible, intuitive, and future-ready digital platform.
The selection of Mahalo followed a comprehensive strategic review of digital providers. Premier Financial sought a platform that could offer third-party fintech integrations, continuous feature innovations, and a member-centric experience. Mahalo Banking was chosen for its intuitive interface, deep core integration capabilities, fast-paced development cycle, and cost-effectiveness.
Brad Grant, President and CEO of Premier Financial, stated, “Mahalo not only brings all the tools we need to modernize our digital platform, but it also enables us to move faster, support more self-service options, and offer a consistently exceptional member experience.” This collaboration is also intended to support Premier Financial’s growth strategy, enabling the credit union to compete more effectively with larger financial institutions through a highly accessible, inclusive, and adaptive digital interface.
With the transition to Mahalo, Premier Financial plans to introduce several enhancements, including greater 24/7 financial management flexibility for members. The platform incorporates built-in accessibility features, such as color-blind and left-hand navigation modes, and a redesigned onboarding process to allow new members to enroll in more services during initial sign-up.
Denny Howell, COO of Mahalo Banking, commented on the collaboration, saying, “Premier Financial’s focus on platform flexibility, deeper member engagement, and long-term scalability reflects a growing trend across the credit union industry. We’re proud to support Premier Financial in building a digital experience that’s both future-ready and rooted in the needs of their local community.” Mahalo Banking, based in Troy, Michigan, provides online and mobile banking solutions for credit unions, featuring deep integration to core processing and the industry’s first online banking solution with comprehensive neurodiverse functionality. Premier Financial Credit Union, established in 1962, serves members in Calumet, Sheboygan, Manitowoc, Fond du Lac, and Outagamie counties in Wisconsin.
