New Hartford, N.Y. – PAR Technology Corporation, a provider of technology solutions for foodservice and convenience retail, announced that its PAR Retail unit has qualified to support retailers at Tier 4, the highest level, in Altria Group Distribution Company’s (AGDC) 2026 Digital Trade Program (DTP). This qualification enables convenience retailers to access enhanced digital engagement, competitive pricing, and exclusive offers through the program.To achieve Tier 4 qualification, retailers must fulfill specific criteria, including Loyalty ID (LID) segmentation, Personalization+ (P+) participation, and the capability to deliver targeted communications to age-verified adult tobacco consumers. These capabilities are integrated into PAR Retail’s platform, which is purpose-built for convenience retail.Jake Kiser, General Manager of PAR Retail, stated, “Tier 4 of AGDC DTP offers retailers a significant advantage—access to more competitive prices, exclusive offers, and engagement streams in an increasingly competitive industry. We are prepared to provide the capabilities to help them achieve this.”Key Tier 4 capabilities supported by PAR Retail include: LID Segmentation, which enables the delivery of personalized offers based on purchase history, location, and product category; Personalization+ Execution, where the platform integrates with AGDC’s Loyalty Offer and Content Delivery APIs to facilitate the delivery and reporting of P+ offers; and Digital Communications to Age and Identity Verified Consumers, a functionality that allows retailers to send digital communications to segmented P+ audiences, with built-in support for these communication channels.PAR Retail’s readiness for the 2026 AGDC DTP Tier 4 aims to provide its retail customers with a competitive edge. The company highlights that its platform helps retailers anticipate market shifts and innovate. For instance, with LID segmentation activated, PAR Retail customers have observed an increase of more than double in loyalty members eligible for tobacco offers.Kiser added, “PAR Retail’s platform is designed to integrate loyalty, offers, data, and compliance, enabling retailers to focus on overall business growth rather than managing system complexity.”