Mahalo Banking today announced the successful launch of its online and mobile banking platform with Knoxville TVA Employees Credit Union, Tennessee’s second-largest credit union with $4.8 billion in assets and over 290,000 members.
Knoxville TVA sought a digital banking provider to support its rapid membership growth with an advanced platform and innovative feature set to meet member needs. The Mahalo platform provides Knoxville TVA with a state-of-the-art solution, offering enhanced flexibility and modern banking functionality.
Lynn Summers, CEO of Knoxville TVA, stated, “We had our member needs in mind when we selected Mahalo as our digital banking partner. Mahalo’s reputation for delivering a truly member-centric experience, along with its robust third-party integrations and advanced self-service capabilities, were important considerations during our vendor evaluation process.” Summers added, “With Mahalo’s hands-on approach and deep commitment to strong partner support, the implementation was a success. Their team was responsive to our needs, collaborative, and genuinely invested in our success throughout every step.”
Following the launch, member engagement surged, with Knoxville TVA recording more than 100,000 unique logins in the first week. The platform is designed to deliver measurable benefits to members through a personalized and secure experience, with features resonating due to their inclusivity and convenience.
Members are utilizing a unified view of their accounts, which aims to provide greater transparency and convenience. Knoxville TVA can now deliver a seamless digital experience while maintaining high data protection standards through Mahalo’s Credential Assurance Technology (CAT), which offers enhanced security against fraud attacks. The platform also features a scalable, customizable infrastructure, enabling the credit union to tailor the member experience and incorporate new features as its service offerings expand.
Summers commented, “We have been particularly impressed by how well Mahalo’s solution aligns with both our current needs and future growth plans. Its fast-paced innovation approach and customization options enable us to meet evolving member expectations and support our momentum.”
Jim Stickley, CEO of Mahalo Banking, noted, “We’re excited to welcome Knoxville TVA to the Mahalo family. As a nearly $5 billion institution, they represent the kind of forward-thinking credit union that values our modern, unified digital banking experience. Purpose-built to support credit unions of any size, our Thoughtful Banking platform is designed to scale with each institution’s needs. This partnership reflects our continued momentum in delivering the innovation, security, and reliability that all credit unions should expect.”
Mahalo Banking provides online and mobile banking solutions specifically for credit unions from its base in Troy, Michigan. The Mahalo platform is built on an architecture with deep integration to core processing, aiming to provide security and a feature set across all delivery channels for an omni-channel experience. The platform also integrates neurodiverse functionality to support diverse member needs. Knoxville TVA Employees Credit Union is a not-for-profit, member-owned financial institution serving nine counties in Tennessee, including Blount, Hamblen, Jefferson, Knox, Loudon, Roane, Sevier, Sullivan, and Johnson City. It offers various accounts, including checking, savings, and retirement options, to help members grow financially.
