Kalshi, a global prediction market, and Fox Corporation announced an integration to incorporate Kalshi’s market data into content across FOX News Channel, FOX Business Network, FOX Weather, and the FOX One streaming platform.
Prediction markets leverage collective intelligence to generate data that can complement traditional polling and expert analysis. This data has been adopted by news organizations to provide nonpartisan insights into the likelihood of current events spanning politics, economics, and culture. Institutions such as the Federal Reserve have also acknowledged the value of Kalshi data for researchers and policymakers.
Kalshi observes significant user engagement, with millions visiting its platform each month. Approximately 70% of these visitors primarily access the site to check market odds, while 30% engage in trading activities. This indicates that Kalshi is increasingly serving as a resource for individuals seeking to understand and track current events.
As part of this sponsored integration, relevant Kalshi data will be incorporated into both linear and digital content across FOX’s platforms. Kalshi will also collaborate directly with FOX data and production teams to facilitate real-time data access, enabling seamless data visualization for key political, economic, weather, and cultural narratives.
“More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls,” stated Tarek Mansour, co-founder and CEO of Kalshi. He added, “As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world.”
Paul Cheesbrough, CEO of Tubi Media Group, commented, “Prediction markets have quickly become an essential data point and a compelling new experience across our live content portfolio. By integrating Kalshi’s real-time data into our fast-growing streaming platform FOX One and across FOX News Media’s leading networks, we’re giving audiences both deeper insights and a more engaging way to follow the stories that matter most.”
FOX News Channel has maintained its position as the number one network in all of cable and the most-watched television news channel for 24 consecutive years. Similarly, FOX Business Network is recognized as the top business channel on cable. FOX News Media, owned by Fox Corporation, reaches nearly 200 million individuals monthly and is also accessible via FOX One, FOX’s direct-to-consumer streaming platform.
Founded in 2018, Kalshi is recognized as the largest prediction market globally, offering financial markets on real-world event outcomes. The company is credited with pioneering and legalizing prediction markets, establishing a regulated platform for traders in the United States.
