Jumio, a provider of AI-powered identity intelligence, has launched selfie.
DONE, a new solution designed to enable reusable identity. The offering allows trusted users to be instantly recognized and reverified using only a selfie, removing the requirement to rescan an ID for subsequent onboarding or authentication processes.
Initially launching in Brazil, selfie.
DONE is slated for a global rollout. The solution leverages the Jumio Identity Graph, a proprietary technology built from tens of millions of cross-customer and cross-industry identities from both legitimate and fraudulent transactions. This global intelligence framework aims to provide an advantage over local or siloed identity systems that depend on single-customer data.
Jumio’s approach integrates biometric matching, liveness detection, fraud pattern recognition, and connection risk analysis to ensure each reuse decision is risk-aware and made in real time. By bypassing the friction of rescanning physical IDs for returning users with established trust, organizations can potentially increase completion rates, accelerate onboarding times, and reduce operational costs.
Regarding data privacy and security, selfie.
DONE operates within Jumio’s audited security framework, adhering to standards such as ISO/IEC 30107-3 Level 2, ISO 27001, SOC 2 Type II, GDPR, and LGPD. This framework ensures that identity data is governed, encrypted, and reused responsibly.
Bala Kumar, chief product and technology officer at Jumio, stated that while reusable identity solutions exist, many are limited by revalidating stored credentials within individual customer silos. Kumar noted that selfie.
DONE addresses this by utilizing the growing volume of real identity intelligence from the Jumio Identity Graph, enabling instant global recognition and reverification of legitimate users without compromising security or privacy.
The initial launch in Brazil will allow users to be verified instantly using a selfie and their Cadastro de Pessoas Físicas (CPF) number. This method is expected to deliver faster response times and higher precision, alongside a seamless user experience.
Samer Atassi, VP of Latin America at Jumio, highlighted that the Brazilian market has a demand for solutions like selfie.
DONE, particularly in the gaming and fintech sectors. He added that Jumio’s strong presence in these industries will facilitate deployment to a large user base across the country. Atassi also mentioned that Brazilian consumers’ familiarity with using their CPF for identity verification will minimize the need for end-user education.
selfie.
DONE is part of Jumio’s broader strategy to implement reusable identity globally, working towards a future where verified users can be recognized securely, globally, and instantly. Jumio helps organizations establish and maintain customer trust online through its AI-powered identity intelligence platform, which includes biometric screening, AI/machine learning, liveness detection, and no-code orchestration. The company supports fraud prevention, financial crime fighting, customer onboarding, and regulatory compliance, including KYC and AML. Jumio has processed over 1 billion transactions across more than 200 countries and territories. Headquartered in Sunnyvale, California, Jumio operates globally and is supported by Centana Growth Partners, Great Hill Partners, and Millennium Technology Value Partners.
