Hightouch, a prominent data and AI agent platform for marketers, has announced strategic investments from Snowflake Ventures and Capital One Ventures, extending its oversubscribed Series C funding round and reinforcing a shared vision for AI’s transformative role in marketing.This funding underscores the increasing momentum behind agentic AI as the next evolution in marketing technology, positioning Hightouch as a pioneer in redefining marketing workflows. In 2024, Hightouch launched AI Decisioning, an agentic AI product designed for lifecycle marketing. These agents are engineered to continuously experiment with messaging, timing, and channel decisions, enabling personalized marketing at an individual customer level.Enterprises such as WHOOP and Fundrise have rapidly adopted AI Decisioning to accelerate learning, increase campaign velocity, and deliver incremental engagement and sales. By integrating learning and execution directly into the AI Data Cloud, Hightouch is developing a new operational model where marketers collaborate with AI agents that adapt in real time, aiming to remove manual bottlenecks and reduce reliance on legacy marketing cloud systems.Tejas Manohar, Co-CEO and Co-Founder of Hightouch, stated, “This investment signifies a significant vote of confidence in our vision for AI-powered marketing. We have observed substantial traction with AI Decisioning, and this capital enables us to scale more rapidly, deliver enhanced value to customers, and continue to reimagine how businesses personalize experiences through data and AI. The investment from Snowflake Ventures will also support the accelerated development of our joint solutions, further enabling our mutual customers to activate their data and enhance their marketing capabilities.”The additional capital and support from both Snowflake Ventures and Capital One Ventures will fuel Hightouch’s ongoing research and development into how AI agents can transform marketing workflows. The company intends to expand its suite of agents to encompass additional marketing use cases, facilitating a transition for marketers from traditional methods to rapid, data-driven campaign execution. This investment follows a period of growth for Hightouch, driven by the enterprise shift toward warehouse-native architectures and composable marketing technology.Increasingly, Hightouch customers are utilizing Snowflake’s AI Data Cloud and Large Language Model (LLM) capabilities, such as Snowflake Cortex AI, through the Hightouch Composable CDP. Many have also begun to implement AI Decisioning on this foundation over the past year. This approach offers marketers direct access to their data and enables new operational paradigms, unhindered by the limitations of conventional marketing and data software.Jon Barad, Partner at Capital One Ventures, commented, “Hightouch has developed an innovative, composable approach to unifying data and streamlining workflows that facilitates AI-driven personalization. Our investment supports their mission to equip marketers with AI agents that help make campaigns more relevant and impactful.” Adam Kaufman, Vice President, Global Head of Industry Go to Market at Snowflake, added, “Hightouch is expanding the capabilities of AI in marketing for our shared customers. By building directly on Snowflake’s unified platform for data and AI, Hightouch empowers marketers to execute more quickly, with reduced complexity and greater control. We are keen to support their continued growth and innovation within the AI Data Cloud.”This announcement reinforces the ongoing collaboration between Hightouch and Snowflake, as both companies are committed to empowering customers with modern, composable, AI-driven solutions for data activation. Hightouch is recognized as a leading Composable CDP and AI Decisioning platform that enables companies to activate their data warehouse for personalized marketing and business operations. The platform is utilized by organizations including Autotrader, Calendly, Cars.com, Monday.com, and PetSmart to deliver personalized customer experiences, optimize performance marketing, and accelerate operations by leveraging data and AI.