Forge Global Holdings, Inc. (NYSE: FRGE), a provider of infrastructure, data services, and technology for the private market, has introduced its next-generation marketplace, built on a new API-first platform designed to streamline private asset transactions.The new marketplace aims to transform the historically manual and opaque private market trading process into a more intuitive, data-rich, and automated experience. This platform allows investors and shareholders to access a continually updated live order book, view contextual pricing insights, including Forge Price™, and manage negotiations and trade executions within a single interface.Kelly Rodriques, CEO of Forge, stated that the launch represents a significant milestone for the private market, reflecting over a decade of market expertise and proprietary pricing data integrated into an automated trading solution. He emphasized that the platform is built to anticipate future market developments.The new system addresses common challenges in private market trading, such as data fragmentation, diverse corporate bylaws, and a lack of transparency. It provides actionable pricing intelligence, including historical data and current bids and asks, offering participants a real-time view of company-specific market dynamics.Vidya Eashwer, Chief Product and Technology Officer at Forge, highlighted how the marketplace incorporates company-specific logic, including transfer restrictions, approval workflows, and trading windows. This integration, drawing on over ten years of the team’s expertise, enables transactions that previously required manual processes to be executed online.Key functionalities of the Forge next-generation marketplace include a live order book where bids and asks automatically expire after 30 days unless reconfirmed, ensuring current opportunities. Users gain access to contextual pricing insights like Forge Price™ and historical trend charts. The platform offers self-directed, 24/7 trading, allowing users to enter bids and asks, negotiate terms, and track trades through a dashboard, with optional support from Forge’s private market specialists. Additionally, streamlined onboarding, personalized watchlists, and alerts keep investors informed on company and price movements.The release of this new marketplace is part of Forge’s strategic vision to advance the private market’s evolution, building on foundational infrastructure investments. Ms. Eashwer noted that the modular, API-first architecture of the next-generation platform is designed for integration, flexibility, and scalability. She added that it supports not only private secondary trading but also partner integration, custody capabilities, and future investment structures, from single-company to multi-asset funds, to broaden market access.Forge Global Holdings, Inc. is a publicly traded company on the New York Stock Exchange. Its subsidiary, Forge Securities LLC, is a registered broker-dealer and a member of FINRA, operating an alternative trading system.