Dataplor, a global leader in location intelligence, has launched a new platform designed to enable organizations to visually explore, analyze, and act on highly accurate global point-of-interest and foot traffic data.
The platform provides an intuitive interface for leveraging Dataplor’s extensive dataset, which includes over 370 million locations and 15,000 brands across more than 250 countries and territories. It targets users in sectors such as alternative investment management, commercial real estate, retail, consumer packaged goods, and quick service restaurants, offering an accessible experience for teams regardless of technical proficiency.
The launch addresses key market challenges, including limited global coverage, inconsistent data quality, fragmented sources, complex tooling, and a lack of actionable competitive insights as organizations increasingly rely on location intelligence for global expansion. Dataplor’s new platform combines its global data accuracy with a modern interface optimized for exploration and rapid analysis to overcome these barriers.
Geoff Michener, CEO of Dataplor, stated, “We built Dataplor to give companies a trusted, truly global view of the world’s geospatial landscape. With this platform, we’re taking the next step, making that insight instantly accessible, visual, and actionable for any user. Whether you’re comparing brand performance, benchmarking competitors, or evaluating market opportunities across established and emerging regions, the platform makes complex analysis operational.”Emily Lisle, Head of Product at Dataplor, added, “Our customers want clarity and visibility into how places operate, how people interact with them, and how markets evolve. Existing tools leave major gaps in emerging markets, in data consistency, and in ease of use. This platform is built to solve those gaps. It turns global places and foot traffic data into a unified, intuitive experience that helps teams make decisions with confidence.”This development reinforces Dataplor’s position as a provider offering both comprehensive global coverage and a user-friendly platform. Clients are expected to benefit from accelerated decision-making fueled by improved data inputs.
