COVU, Inc., a leader in AI-native customer servicing for the insurance industry, has announced its acquisition of Aduna Insurance Agency, a long-time partner agency based in Norwalk, California. This marks COVU’s seventh acquisition in its national expansion efforts, reinforcing its strategy to serve customers through local partners while offering agency owners tailored exit and transition options. Unlike traditional consolidators, COVU pursues acquisitions exclusively when agency partners seek to exit.
The acquisition of Aduna Insurance Agency is set to be a seamless transition, as the agency had already been fully serviced through COVU’s platform for over two years. This pre-existing relationship contributed to the operational efficiency of the integration and ensures continuity for customers.
Aduna Insurance Agency primarily serves a Hispanic customer base in California, with 95% of its premium historically placed through Nationwide. Due to recent carrier strategy changes, Nationwide is slated to non-renew all policies by September 2026. This decision could impact thousands of policyholders.
In response, COVU plans to proactively transition Aduna’s customers to new carriers. The company anticipates that 65% to 70% of the policies will be eligible for direct transfer via book roll, with the remaining policies being remarketed across COVU’s broader carrier network. This approach is designed to minimize service disruption for affected customers, while providing them with access to modernized policy management, expanded coverage options, and AI-supported servicing.
Ali Safavi, CEO of COVU, stated, “We’ve worked with the Aduna team since 2022, and this acquisition simply formalizes the reality of a partnership that’s already delivering outcomes. We’re here to support customers, protect books, and preserve relationships—even in moments of industry disruption.” He added, “This is what it looks like to evolve together. We didn’t acquire Aduna to change how it operates—we’ve already been powering it. We acquired it to preserve continuity for the customers and give the agency owner an outcome that made sense.”
Aduna was among the first cohort of agencies to join the COVU platform in 2022, and COVU has managed Aduna’s book end-to-end for nearly two years. The acquisition finalizes this relationship, eliminating legacy debt and integrating the agency’s book into COVU’s infrastructure.
Aduna joins six other agencies recently acquired by COVU, including CIII, Lords, Leland, Mitchell, Uno, and Ford. Each acquisition aligns with COVU’s mission to serve as a comprehensive customer manager and advisor for all risk and insurance-related needs, supporting clients throughout their entire risk lifecycle. The company’s model is designed to help customers mitigate risk, ensure adequate financial protection, and support recovery and adaptation as risks evolve, all through collaborations with local agency partners.
COVU is an AI-native platform designed to enhance customer experiences and operational efficiency for insurance agencies through its combination of artificial intelligence solutions and human support. The company offers flexible servicing models to meet evolving consumer demands.
