Bragg Gaming Group, a global B2B iGaming technology and content provider, has announced the extension of its existing agreement with 711 group, an operator of the 711.nl brand in the Netherlands and Carousel.be in Belgium. The partnership now includes the launch of the 711.be brand in the regulated Belgian iGaming market, with plans for future collaboration in additional regulated markets.
The new three-year agreement extends Bragg’s technology and content suite, initially used for the 711.nl online casino and sportsbook in the Netherlands, to power the operator’s entry into Belgium. Bragg’s core Player Account Management (PAM) platform is noted for its robustness, flexibility, and range of operational and marketing tools, which facilitate seamless scaling for clients entering new jurisdictions.
The Bragg solution includes the FUZE™ promotional, engagement, and gamification toolset. This toolset leverages data-driven insights to provide features such as an AI-powered game recommendation system, free rounds, themed in-game widgets, tournament gaming with real-time leaderboards, quests, bonus promotions, and jackpots. Recent updates to FUZE™ include Big Ticket Bonanza, designed for player engagement through targeted campaigns, and FUZE™ Arcade, which offers random wins on any spin.
Under the extended agreement, 711.nl will continue to utilize Bragg’s full turnkey solution. This encompasses its proprietary PAM, the Bragg HUB online casino and sports betting content delivery platform, the FUZE™ player engagement toolset, and an extensive library of exclusive and aggregated online casino games.
Matevz Mazij, Chief Executive Officer at Bragg Gaming Group, commented on the extension: “Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities. We pride ourselves on offering a flexible, regulatory-compliant platform that allows valued clients like 711 to seamlessly scale their operations across new jurisdictions. Belgium is a key strategic regulated market for Bragg, and we are excited to support 711’s continued growth there.”
Gilles De Backer, Chief Operating Officer at 711.nl, stated: “The partnership with Bragg has been a resounding success in the Netherlands, where their turnkey solution has provided us with robust stability and the agility needed for rapid market growth. Extending this relationship into Belgium was a natural next step. Bragg’s comprehensive turnkey solution, including their platform and diverse content portfolio, significantly streamlines our market entry, allowing us to focus on delivering a leading iGaming experience to Belgian players. We look forward to replicating our Dutch success.”
This development reinforces Bragg’s position as a technology provider in regulated iGaming markets and aligns with its strategic objective to expand its high-margin PAM and content offerings globally. Bragg Gaming Group is operational in over 30 regulated iCasino markets worldwide, including in the U.
S., Canada, LatAm, and Europe.
