Bonterra, a leader in social impact technology, has launched The Giving Hub, a mobile-friendly donation experience, in anticipation of Giving Tuesday 2025. This platform is powered by Bonterra’s GiveGab solution and built on AWS with Amazon Business Donation Driver APIs, aiming to streamline the donation process for nonprofits and donors.
The Giving Hub is designed to host multiple nonprofits on a single platform, offering a seamless and branded experience. It enables organizations to engage with donors who wish to contribute cash or purchase goods, facilitating direct donations to participating nonprofits within minutes through one centralized website.
Ben Cohen, Chief Revenue Officer at Bonterra, highlighted the initiative’s goal: “Nonprofits are under tremendous pressure during the holidays, and donors increasingly expect giving to be simple, transparent, and meaningful. By combining resources, this partnership is removing long-standing barriers in the giving process and is unlocking new ways for donors to make an impact and gives nonprofits the tools they need to meet rising demand with confidence.”
For donors, The Giving Hub acts as a centralized resource to discover organizations aligned with various causes, from national to local initiatives. It provides flexibility, allowing donors to make an impact by selecting from nonprofit wish lists or making cash donations, all within a single interface.
Nonprofits benefit from The Giving Hub’s integration of Amazon Business’s Donation Driver technology. This functionality allows organizations to create custom wish lists, facilitate cash donations, acknowledge supporters, track in-kind contributions, and streamline fulfillment processes. These capabilities are complemented by GiveGab’s Giving Day interface, providing a comprehensive and engaging method for giving.
The Giving Days experience provided by the platform is scheduled to be showcased at AWS re:Invent 2025, AWS’s annual event, addressing the demand for more efficient donation workflows across the social good sector.
Rick Buettner, Managing Director of Global Nonprofits at AWS, commented on the collaboration: “Our expanded partnership with Bonterra accelerates the development and deployment of advanced cloud-native solutions that harness AI and data insights, such as The Giving Hub, with greater community impact. These solutions are timely, and we look forward to continuously working with Bonterra to strengthen nonprofit and social good organizations worldwide.”
This partnership marks a notable advancement in nonprofit technology infrastructure, combining Bonterra’s expertise in digital fundraising with Amazon Business’s solutions and AWS’s cloud capabilities. The platform addresses operational challenges faced by nonprofits in managing diverse donation types while maintaining high donor experience standards.
Marlene Perez, Development Manager at San Antonio Pets Alive!, expressed enthusiasm for the platform: “San Antonio Pets Alive! is thrilled to partner with The Giving Hub, powered by Bonterra and Amazon, for this year’s Giving Tuesday campaign. This groundbreaking platform is transforming the way we connect with our donors – especially those who give anonymously through Amazon. For the first time, we’ll be able to thank these generous supporters personally and show them the incredible lifesaving impact their gifts make for our furry friends in need. The Giving Hub makes giving easier, smarter, and more meaningful, and we’re honored to be among the first nonprofits to experience its launch and training firsthand.”
The launch of The Giving Hub follows a previous partnership in October 2025 between Bonterra and AWS, focused on accelerating the development and deployment of advanced cloud-native solutions leveraging AI and data insights. Bonterra’s Que, described as the first fully agentic AI platform powered by AWS, is designed for the social good sector, encompassing nonprofits, foundations, CSR teams, donors, and volunteers within a unified intelligent ecosystem.
