Bombora, a B2B data provider, has announced an expanded integration with StackAdapt, an advertising and marketing technology company, designed to offer B2B marketers direct access to Bombora’s B2B digital audiences for improved campaign efficiency, targeting, and conversion.
The enhanced partnership aims to provide StackAdapt customers with advanced capabilities, including limitless audience customization through Bombora’s extensive suite of hundreds of off-the-shelf audiences and thousands of customizable attributes, notably their Company Surge® Intent-based audiences.
This collaboration also facilitates unified, omnichannel campaign execution across multiple digital channels, leveraging the latest targetable identifiers. Marketers will benefit from unmatched audience scale and global reach, enabling access to billions of targetable B2B decision-makers in key international markets.
Account-level measurement is another key feature, offering critical insights into audience penetration and campaign performance to inform real-time optimization and drive stronger outcomes.
Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora, stated that StackAdapt customers now have “powerful new ways to drive real results by accessing the most comprehensive digital audiences in B2B marketing.” He added that Bombora’s data offers the “precision and scale needed to activate high-performing campaigns with more speed, accuracy, and efficiency.”
Michael Shang, SVP of Advertising Technologies at StackAdapt, commented that Bombora’s data solutions bring “a new level of intelligence and flexibility to how our customers build and execute campaigns.” He highlighted that direct access to rich digital audiences empowers marketers to “make faster, more informed decisions about who to reach and how to engage them across channels.”
Bombora and StackAdapt aim to make B2B marketing campaigns more accurate, scalable, and accountable by combining Bombora’s premium digital audiences with omnichannel activation and closed-loop measurement.
Bombora operates a Data Co-op of leading publishers, brand websites, and premium data providers, utilizing advanced AI models to create a holistic view of company research behavior. This enables brands, agencies, and publishers to identify, understand, and reach their prospects and customers. Bombora provides Intent, Identity, B2B Audiences, and Campaign Measurement solutions, accessible within various B2B MarTech, RevTech, SalesTech, and AdTech platforms.
