Amperity, a provider of AI-powered customer data solutions, has launched Audience Monetization, a new solution designed to enable brands to generate revenue from their first-party customer data through second-party partnerships.
The introduction of this solution aligns with a broader market trend where changes in privacy regulations and signal loss are increasing advertiser demand for high-quality, permissioned audiences. This shift presents brands with an opportunity to monetize their proprietary customer data.
Ananda Chakravarty, Vice President of Research at IDC, noted the complexity involved in developing retail or commerce media monetization strategies. Chakravarty stated, “Brands believe that typical teams, resources, and processes will be sufficient to build a retail or commerce media monetization strategy effectively, but they are in for a surprise. Retail media is complex, with new concepts spanning programmatic and connected TV.”
As third-party identifiers become less prevalent, advertiser demand for accurate, privacy-safe signals is accelerating, driven by the expansion of retail and commerce media networks. Industry analysis suggests this trend offers a sustainable revenue opportunity for brands that have established strong first-party data foundations. Successful monetization in these evolving networks requires robust customer data, clear identity resolution, and scalable governance.
Many brands face challenges in commercializing their valuable audience intelligence at scale due to gaps in reliable identity resolution, scalable governance frameworks, direct connections to activation environments, and operational workflows for ongoing monetization.
Audience Monetization addresses these deficiencies by offering brands an end-to-end pathway to revenue. The solution is designed to be fully governed and operational, enabling teams to develop and distribute audience products while maintaining compliance and customer trust.
Grigori Melnik, chief product officer at Amperity, commented on the solution’s impact. “Audience Monetization gives brands a new way to maximize the return on their customer data,” Melnik said. “Brands get an easy-to-use solution that packages audiences with identity-grade accuracy, routes them to trusted marketplaces, and enforces the governance needed to meet rising privacy expectations globally. It is a modern and scalable way to compete in the next era of advertising.”
The solution integrates AI-assisted audience creation, automated syndication, and built-in governance to streamline the monetization process. This approach is intended to replace manual workflows and mitigate operational delays, privacy risks, and ongoing engineering efforts associated with audience distribution and refreshment.
Amperity’s Customer Data Cloud aims to transform raw customer data into strategic business assets. Utilizing AI-powered identity resolution, customizable data models, and intelligent automation, the platform assists technologists in resolving data bottlenecks. Founded in 2016, Amperity serves over 400 brands globally, including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts. The company maintains offices in Seattle, New York City, London, and Melbourne.
