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Willow Partners with BNP Paribas Real Estate to Integrate AI and Digital Twin Solutions for Property Management

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Willow, a provider of operational intelligence solutions, has announced a partnership with BNP Paribas Real Estate Property Management, a major European property management player, to integrate digital twin and conversational intelligence solutions into the buildings it manages. This collaboration aims to offer clients increasingly innovative, high-performance, and responsible buildings.\n\nThe initial European deployment has already taken place at Métal 57, an iconic 37,000-square-meter building in Boulogne-Billancourt, Paris region. Utilizing Willow’s platform, the building has become a “conversational building,” capable of real-time interaction with property and facility management teams via Willow Copilot.\n\nBy integrating AI, previously siloed building data is now consolidated and enhanced to automate building analysis and monitoring, provide faster recommendations and reporting, and optimize building operations management, including tenant comfort, energy usage, maintenance, and incident handling, all through an intuitive interface. This enhancement allows building managers to focus on higher value-added tasks and increases the efficient use of corporate social responsibility (CSR) information, thereby improving operational transparency.\n\nThis deployment of the Willow platform is central to BNP Paribas Real Estate’s innovation strategy across France and Europe. It seeks to support the transformation of property management activities through technology-driven solutions, addressing key sector challenges such as energy performance, occupant quality of life, CSR requirements, cost optimization, and tenant satisfaction.\n\nBenefits for property and facility management teams include enhanced operational quality through faster access to information and a focus on strategic analysis, along with better targeting of operational actions. Energy and financial optimization are achieved via real-time detection of abnormal energy consumption and preventable maintenance costs. The solution also promises an enhanced user experience with a responsive building offering higher comfort quality and strengthened ESG value through improved reporting and easier environmental certification processes.\n\nGrégoire Tripon, Deputy Global Head of BNP Paribas Real Estate Property Management, commented, “With Willow, we are taking a new step in the digital transformation of our buildings by integrating artificial intelligence into the heart of property management. Following the success of the project at Métal 57, our ambition is to offer our clients the use of this solution across their portfolios to make each building a smart, conversational space that serves its occupants, with a connected, fluid, and sustainable real estate experience.”\n\nBert Van Hoof, CEO of Willow, stated, “Operational intelligence is progressively transforming the built world, and our collaboration with BNP Paribas Real Estate is a concrete illustration of this evolution. By making buildings more interactive and capable of sharing useful information, we provide operators with additional information that strengthens building management and supports the anticipation of needs. Willow is proud to contribute to this shift, at the intersection of artificial intelligence and infrastructure, where digital and physical systems work together more seamlessly.”\n\nWillow specializes in Operational AI, leveraging AI connectivity and digital twin technology to optimize operations and enhance the sustainability of facilities. The company’s platform is utilized across various sectors, including education and transportation, aiming to foster a more responsive and sustainable built environment.

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