Genius Sports Limited (NYSE:GENI), a provider of official sports data and technology, has expanded its long-term partnership with Hard Rock Bet Sportsbook, integrating its BetVision product alongside existing data, trading, and marketing solutions.
Since 2021, Genius Sports has supplied Hard Rock Bet with official data and trading tools for leagues such as the Premier League, Serie A, European Leagues, Liga MX, and the NFL. The enhanced partnership now introduces BetVision, a low-latency streaming solution designed to offer an immersive live betting experience. This product provides customers with real-time statistics, augmented viewing options, and an integrated betslip within a single interactive player.
BetVision’s new ‘Touch to Bet’ feature allows users to access player statistics and betting markets by tapping on a player during live games, facilitating wagering without leaving the low-latency stream. This feature will be available for global soccer leagues, including Serie A, as well as in-market and national NFL games on phone and tablet devices. Additionally, Genius Sports will continue to leverage its advertising technology to support Hard Rock Bet in attracting and retaining bettors.
Matt Primeaux, Executive Managing Director & President at Hard Rock Digital, commented on the expansion, stating, “Sports fans don’t just want to watch — they want to engage, interact, and be part of the action. This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app.”
Sean Conroy, Executive Vice President, North America at Genius Sports, added, “By providing Hard Rock Bet with the highest quality official data and immersive live viewing modes across the world’s biggest sports leagues, Genius Sports is supercharging the live betting experience. We’re excited to roll out the latest version of BetVision across Serie A and the NFL, providing a compelling platform for fans to watch and bet on live matches.”
Genius Sports is the exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats (NGS), and official sports betting data feeds for the NFL to global sports betting operators and media companies. The company also holds an exclusive partnership with Football DataCo, providing data for over 4,000 games per season across all levels of UK football, including the Premier League. Genius Sports, which serves over 700 sports organizations in more than 150 countries, utilizes AI, computer vision, and big data to power its products, connecting the sports value chain from rights holders to fans.
