Zinnia, a life and annuity (L&A) insurance technology company, has announced the migration of its core order entry solution, AnnuityNet, to Amazon Web Services (AWS), aiming to enhance performance, resilience, and scalability for annuity distribution in the U.S.The migration means Zinnia, which processes over 55% of annuities submitted by the bank and broker-dealer community in the U.S., now operates its core AnnuityNet solution on AWS infrastructure. This strategic move is intended to modernize the technology infrastructure supporting annuity distribution, providing Zinnia’s clients with improved performance, resilience, and scalability across the ecosystem. The company notes these benefits are timely given the current market demand for increased speed, efficiency, and collaboration.Hilani Kerr, Head of Wealth and Distribution Platforms at Zinnia, stated, “At Zinnia, innovation drives how we deliver solutions that make annuities more accessible. Our migration to AWS is the latest moment in our continual journey to enable faster time to market and more scalable growth, further simplifying the annuity buying experience for all stakeholders.”Zinnia’s platform is utilized by eight of the top 10 banks and 18 of the top 20 annuity producers in the U.S. The AWS implementation by Zinnia addresses several industry needs, including the requirement for more unified environments, scalable infrastructure to handle peak processing periods, and event-driven architecture for real-time integrations.Zinnia is leveraging AWS’s Migration Acceleration Program (MAP) to support its large-scale cloud migrations. This comprehensive strategy extends to other critical systems, including Zinnia’s data warehouse and commission and document management systems, aiming to modernize infrastructure and improve outcomes throughout the value chain.Scott Mullins, Director of Worldwide Financial Services Business Development at AWS, commented, “Insurance tech businesses like Zinnia are at the forefront of digital transformation. By leveraging AWS’s comprehensive suite of cloud services, Zinnia has been able to modernize systems and enhance customer experiences that are reshaping the insurance landscape. We’re proud to support Zinnia’s innovation journey and look forward to seeing how they continue to transform the life and annuity marketplace.”As Zinnia continues to invest in its platform, all future deployments are planned to be cloud-native, designed to provide scalable infrastructure for stakeholders in the L&A industry. Zinnia is an Eldridge Industries business and is also backed by funds managed by KKR and Vista Credit Partners.