Zafin, a strategic platform partner for financial institutions, has announced the launch of Transaction Enrichment, an AI-powered capability designed to transform raw transaction data into contextual insights for banks, with Commercial Bank International (CBI) in the UAE already implementing the solution.
Transaction Enrichment integrates with Zafin’s modular platform, enabling banks to provide more personalized customer experiences, enhance engagement, and establish a foundation for modern loyalty and relationship banking. The capability is designed to help financial institutions modernize by allowing product innovation to proceed independently of core banking systems.
Commercial Bank International (CBI), a prominent UAE-based bank, is currently utilizing Zafin’s Transaction Enrichment to support its digital banking experience. The solution categorizes online transactions and delivers spending insights, offering CBI customers greater clarity into their financial activities and more control over their spending habits.
Giovanni Gavino Everduin, Chief Strategy & Innovation Officer and Head of Ventures at CBI, commented on the implementation, stating, “Enhancing our transaction data has helped us deliver a clearer, more intuitive digital experience for our customers. It goes beyond transparency—it’s about laying the foundation for deeper personalization and fostering a new kind of loyalty built on everyday behavior.”
Charbel Safadi, CEO of Zafin, emphasized the strategic importance of the new offering: “Transaction Enrichment is foundational to delivering true personalization in banking and is an integral part of a long-term strategy to improve customer relationships and personalized service. Our approach is more than just data enrichment. It enables banks to move beyond generic offers and engage and reward customers in ways that reflect their daily behaviors, financial goals and full relationship with the bank.”
By connecting enriched insights directly to product, pricing, and loyalty strategies, the solution facilitates tailored offers, behavior-driven rewards, and relevant customer experiences without introducing complexity to existing banking systems.
Zafin, headquartered in Vancouver, Canada, serves banks across North America, EMEA, and Asia-Pacific. The company specializes in helping financial institutions modernize by decoupling product innovation from legacy infrastructure and orchestrating value across the banking lifecycle through its AI-powered, modular platform. This platform aims to unify data, simplify product and pricing strategies, automate deal execution, and optimize customer relationships, leading to outcomes such as increased speed to market, reduced operational complexity, enhanced compliance, and stronger customer engagement.
Commercial Bank International (CBI), established in 1991 and headquartered in Dubai, is a leading UAE bank providing corporate, retail, and Islamic banking solutions. Listed on the Abu Dhabi Securities Exchange (ADX) and regulated by the Central Bank of the UAE and the Securities and Commodities Authority (SCA), CBI has been recognized with numerous awards for its client-centric approach and innovation in the banking sector.
