Xsolla, a global commerce company specializing in tools and services for game developers, has announced the full integration of its Offerwall solution into Xsolla Web Shop. This expansion aims to provide game developers with a unified monetization stack. Additionally, the company has launched the Xsolla Incentive Program, designed to offer free user acquisition credits to accelerate game growth by leveraging Xsolla’s commerce infrastructure.
The Xsolla Offerwall, which officially launched in March, addresses the challenge of monetizing non-paying players. It enables players to earn in-game rewards by completing quests, app trials, surveys, and other activities directly within a developer’s branded Web Shop. This approach allows developers to unlock value from their entire user base without compromising the player experience.
The integration of Xsolla Offerwall into Web Shop creates a unified monetization and distribution platform. Key benefits reported include new revenue streams from non-paying users, a seamless storefront experience where players complete actions and redeem rewards without leaving the Web Shop, and improved player metrics. Xsolla states that Offerwall users show 7x higher retention by Day 30 and are 10–14x more likely to convert into paying users. The solution offers flexible monetization with up to a 90% revenue share for developers and can be added to the Web Shop within minutes, requiring no coding.
To support developer growth, the new Xsolla Incentive Program is available to developers who enable both Web Shop and Offerwall. This program provides access to Xsolla-funded user acquisition budgets to drive traffic and engagement, performance-based bonus incentives tied to offerwall usage and storefront purchases, and comprehensive onboarding and marketing support for launch.
Industry statistics from July 2025 indicate that games integrating offerwalls see a 30–40% increase in ad revenue, 3–5% overall revenue growth, 7x higher Day 30 retention, 10–14x higher conversion to in-app purchases, and up to a 120% LTV increase among daily offerwall users. Xsolla’s internal metrics from July 2025 for its Web Shop show a 40% conversion rate from visit to purchase, a 60% repeat purchase rate, and 15% LTV growth.
Chris Hewish, President at Xsolla, stated, “The integration of Offerwall into Web Shop marks an important evolution in how we support developers. It’s not just about unlocking new revenue, it’s about giving teams a toolkit to convert engagement into value, reach new audiences, and grow sustainably, all from one unified storefront.”
Jorge Lorenzon, Founder and CEO of Buldogo Games, commented on their experience: “We were looking for a way to monetize our non-spending users, without disrupting the player experience. Implementing the Xsolla Offerwall into our existing Web Shop provides us with a new revenue stream, while driving player engagement. The integration was fast and straightforward, and the Xsolla team provided excellent support along the way.”
Xsolla Offerwall is now globally available through Web Shop. Xsolla, headquartered in Los Angeles, California, operates as a merchant of record and has supported over 1,500 game developers in expanding their reach and business worldwide.
