Winterflood, a division of Marex and a prominent UK liquidity provider, has formed a strategic partnership with Curation, an AI infrastructure provider for retail investor relations, to improve retail investor engagement for listed companies utilizing the Winterflood Retail Access Platform (WRAP).
The collaboration aims to strengthen retail investor engagement for listed companies raising capital through WRAP. It combines Winterflood’s capital markets expertise with Curation’s retail investor engagement technology, with the objective of assisting public businesses in attracting, engaging, and understanding retail investors throughout capital raises and their broader lifecycle.
Under the terms of the arrangement, Winterflood will integrate Curation’s retail investor relations capabilities, making them available to companies conducting equity and fixed income capital raises via WRAP. Curation will, in turn, support issuers in expanding and engaging their retail investor base while providing measurable data on engagement levels.
The partnership also includes the extension of Winterflood’s proprietary Winterflood Retail Intelligence (WRI) tool to Curation’s corporate clients. This integration will offer companies access to in-depth analytics on retail trading behavior, enabling them to better understand their shareholder base and evaluate the effectiveness of their retail engagement strategies.
Joe Winkley, Head of Corporate Services at Winterflood, stated, “Curation provides companies with an innovative platform to engage directly with retail investors, helping them build stronger and more meaningful relationships with this increasingly important shareholder base. We are pleased to partner with Curation, whose capabilities complement both our WRAP and WRI solutions. Together, we will provide issuers with enhanced retail distribution, greater insight into investor engagement, and market-leading analytics to help them better understand and grow their retail shareholder base.”
Nirav Karia, CEO of Curation, commented, “Winterflood is a leading participant in the UK retail investor ecosystem, and we are proud to partner with them. Curation assists listed companies in attracting, engaging, and retaining retail investors, while Winterflood contributes market-leading capital markets expertise, liquidity, and retail shareholder intelligence. Together, we will help companies transform retail investor relations into a measurable, data-driven capital markets strategy, delivering better outcomes for issuers, investors, and the wider UK capital markets.”
