William Mills Agency, a leading fintech public relations and marketing firm, has been selected by CD Valet, a digital marketplace connecting consumers with high-yield certificates of deposit (CD) rates, to enhance its market presence and communication efforts.
CD Valet, launched by Seattle Bank, was established to address a market gap where community financial institutions often struggle to make their competitive CD rates visible. The platform aims to help these institutions effectively attract new deposits and digitally compete with larger national banks.
The digital marketplace features verified CD rates from federally insured banks and credit unions across the country. For financial institutions, CD Valet provides tools for deposit acquisition, including advertising, analytics, and account opening capabilities. For consumers, it offers a clear view of top rates and access to higher-yield CD options with reliable returns, tracking tens of thousands of CD offers.
Mary Grace Roske, Head of Marketing & Communications at CD Valet, stated, “Our partnership with William Mills Agency is helping us amplify our brand presence and more broadly share our deep expertise and comprehensive CD market data. Collaborating with a firm that is well-versed in the financial technology industry is helping us spread awareness to banks and credit unions around how to close the visibility gap and attract deposits while sharing practical advice to savers for how to make their money go farther.”
Scott Mills, President of William Mills Agency, added, “CD Valet is the most robust source of real-time CD market data available today, bringing significant value to community institutions and savers alike. We are glad to bring our fintech public relations expertise to further support CD Valet’s mission, helping institutions attract deposits while connecting consumers with the best CD rates nationwide.”
