William Mills Agency, a leading fintech public relations and marketing firm, has been selected by Member Loyalty Group (MLG) to provide public relations and marketing services, supporting MLG’s continued growth and market presence within the credit union sector.

Member Loyalty Group specializes in member experience analytics and strategic support for credit unions. The company collaborates with over 200 credit unions across the United States, assisting them in transforming member feedback into actionable insights to foster loyalty, drive growth, and enhance financial performance. MLG’s services include integrated analytics, credit union-specific benchmarks, and strategic guidance, enabling institutions to better understand their members and address pain points across various channels.

William Mills Agency will support Member Loyalty Group through a comprehensive public relations and marketing program. This initiative is designed to increase MLG’s visibility within the credit union industry, promote awareness of its analytics platform, showcase client success stories, and reinforce its standing as a trusted partner for credit unions. The partnership commenced in September, and early outcomes have included increased brand visibility, enhanced digital engagement, and a broader media presence within the credit union market.

William Mills, CEO of William Mills Agency, commented on the partnership, stating, “Member Loyalty Group has built a strong reputation for helping credit unions better understand and serve their members. The firm brings deep expertise in member experience and analytics, and we look forward to supporting its continued presence and leadership in the credit union market.” Michelle Bloedorn, CEO of Member Loyalty Group, cited William Mills Agency’s extensive experience in the credit union and financial services sectors as a key factor in their selection. Bloedorn added, “William Mills Agency understands the credit union movement and the collaborative principles that guide it. Their industry knowledge and strategic approach make them a strong partner as we continue to serve credit unions across the country.”