Wells Fargo Commercial Banking has announced the implementation of the i2i Logic Client Intelligence Platform to deliver a more personalized experience for its clients and enhance insight generation.The i2i Logic platform will power “Wells Fargo Benchmark Intelligence,” a proprietary tool that integrates Wells Fargo’s industry insights and U.S. middle-market expertise with public data. This integration generates thousands of unique benchmarks, enabling Wells Fargo to provide a highly personalized digital service. By sharing these data benchmarks, the bank aims to help clients assess and uncover their banking needs, facilitating the offering of relevant financial solutions such as cash management, working capital, long-term capital, and market risk products.Kiran Vuppu, Head of Client Insights and Commercial Lending Product Management for Wells Fargo Commercial Banking, stated, “Wells Fargo has data that, when utilized with the right digital solutions, makes it possible to gather insights that help clients understand the banking solutions they need to grow at scale. Not only can our commercial clients benefit from these tools, but they also create additional efficiencies for our bankers in speaking with clients.”Tim Maddock, Co-Founder and Managing Director of i2i Logic, commented, “The right combination of tech, data, analytics and insight can transform the client service model in commercial banking, and we are incredibly excited to collaborate with Wells Fargo and their bankers on their journey.”i2i Logic, with offices in Melbourne, New York, and London, provides its Client Intelligence Platform to commercial and corporate banks. The platform is designed to generate intelligence on client needs, linking those needs to bank solutions within a streamlined workflow for bankers and providing supporting materials rapidly. This aims to allow bankers to engage with more clients more frequently while delivering a highly personalized service.Wells Fargo & Company, a leading financial services company, manages approximately $1.9 trillion in assets. It offers a diversified range of banking, investment, and mortgage products and services, as well as consumer and commercial finance, across its four operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. The company was ranked No. 34 on Fortune’s 2024 list of America’s largest corporations.