Wayflyer, a financing platform for consumer brands, has launched Hosted Capital, a new solution designed to allow service providers to seamlessly integrate lending capabilities directly into their applications for commerce brands. This initiative aims to provide partners with a rapid market entry, enabling them to offer financing solutions to their customers.
Hosted Capital allows Wayflyer’s partners to display indicative financing offers within their own platforms. This provides their customers with timely access to capital for critical growth activities, such as inventory replenishment or new marketing campaigns. For partners, the solution generates a new, passive revenue stream and enhances customer retention, while mitigating the regulatory and financial risks typically associated with acting as a lender.
Jelle Kaat, Vice President of Product at Wayflyer, stated, “Service providers want to help their business customers grow, but developing their own financing product is costly, slow, and risky. Hosted Capital gives partners the fastest path to market. It takes just 24-hours to set up, and is fully backed by Wayflyer and our corporate debt providers. The result is higher customer satisfaction, stronger retention, and a brand-new revenue stream for our partners.”
The platform has been developed for minimal technical implementation, allowing businesses to launch a compliant lending product within days. Wayflyer manages all aspects from funding and customer support to compliance and underwriting, thereby eliminating the need for partners to navigate regulatory complexities or assume financial risk. This streamlined approach supports embedding finance at scale and ensures a frictionless experience.
Housed within partners’ platforms, Hosted Capital ensures that customers remain engaged in-platform throughout the application process, which differs from traditional referral models that often redirect customers off-site and can lead to reduced engagement. This approach not implants a dependable new revenue stream for partners through revenue-sharing models but also improves the customer experience by addressing the demand for accessible capital for small businesses.
Emma Cohen, Product Lead for Hosted Capital at Wayflyer, noted, “This launch expands our mission of helping small businesses access the capital they need to grow, but now at scale, through the platforms they already trust and use every day. Hosted Capital is about bringing financing closer to the point of need, making it faster, simpler, and more impactful for everyone involved.”
Wayflyer is positioned to deliver this model by combining its financing expertise with a proven operational framework. The company offers funding ranging from $10,000 to $20 million, supporting businesses across various growth stages. Since its establishment in 2020, Wayflyer has deployed over $5 billion in funding to more than 5,000 fast-growing businesses globally.
