Wayflyer, a financing platform for consumer brands, has announced its expansion into new sectors, moving beyond its initial focus on eCommerce to provide capital to small and medium-sized businesses (SMEs) across various industries.
The strategic move aims to address an outdated lending system often characterized by slow processes, high costs, and limited access to capital for founders and business owners, who frequently face choices between predatory lending options or heavy reliance on credit cards. Wayflyer employs a distinct lending methodology, utilizing a proprietary system to analyze operational data from sources such as Point of Sale systems. This approach allows the platform to leverage real-time data and integrated technology for underwriting, enabling rapid performance assessment and the delivery of non-dilutive capital that scales with business growth.
Wayflyer is extending its model to key sectors including retail, SaaS, consumer services, and healthcare. These industries, which rely on recurring, high-volume transactions, often require fast and flexible funding to support their growth.
Aidan Corbett, CEO and co-founder of Wayflyer, stated, “We’ve built an underwriting model that can scale sustainably across industries. When businesses need to move fast, we make sure capital moves with them. Already profitable in several of the world’s most rate-sensitive markets, we’re proving that flexible capital can be both sustainable and transformative.”
This expansion follows Wayflyer’s successful deployment of over $5 billion to the eCommerce sector since its launch in 2020. The company’s growth strategy is focused on providing lasting support for SMEs globally. The market for small business financing in these new verticals represents an opportunity ranging from tens to hundreds of billions of dollars annually across the U.
S. and U.
K., driven by consistent demand for swift, equitable, and adaptable funding solutions.
Wayflyer’s platform is designed to empower consumer brands through fast, flexible, and non-dilutive funding, leveraging data-driven insights and advanced analytics to optimize cash flow and facilitate investments in marketing and growth opportunities.
