TSG (The Strawhecker Group), a global analytics and consulting firm in the payments industry, has expanded its specialized services for software companies, aiming to help them leverage the full potential of embedded payment solutions.As software platforms increasingly become the primary interface for commerce, embedding payments has emerged as a critical strategy to enhance customer experiences and drive scalable revenue. A survey conducted by TSG indicates that nine out of ten software companies view payments as vital to their core business model. Despite the clear benefits of embedded payments, navigating the associated technical complexities and strategic decisions can be challenging.Mike Strawhecker, President of TSG, stated that “Each software company has unique needs, and navigating payments can feel like learning another language. That’s why we simplify the journey, meeting companies where they are and guiding them with data-driven insights and real-world expertise.”Since 2006, TSG has supported software companies in exploring, implementing, and optimizing their payment strategies. The firm leverages proprietary data, industry research, and practical experience to deliver tailored support across various stages of the payments journey. By empowering software companies to build custom infrastructure, evaluate monetization models, and engage with partners, TSG aims to unlock scalable growth, often leading to a 3-5x increase in revenue per customer.This expanded focus encompasses several key areas: data-backed strategy guidance to align payments with business goals, education and enablement to clarify the payments ecosystem, financial modeling and revenue planning to identify monetization opportunities, technical and user experience guidance to ensure seamless integration, and partner strategy and benchmarking to assist in selecting appropriate paths forward.In a related development, TSG has collaborated with the Retail Solutions Providers Association (RSPA) to co-publish a new whitepaper. This document provides a practical playbook designed to help software companies and resellers align their strategies, mitigate channel conflict, and foster mutual growth. TSG plans to showcase its expanded offerings at RSPA’s RetailNOW 2025, scheduled for July 27–29 in Las Vegas. Software companies interested in simplifying and accelerating their payments journey are encouraged to contact TSG.TSG (The Strawhecker Group) is a globally recognized analytics and consulting firm serving the entire payments ecosystem. The firm supports over 1,000 clients, ranging from Fortune 500 companies to major global brands, by providing strategic services, market intelligence, and analytics to deliver actionable insights.