Treasury Prime, an AI-native embedded finance platform, has announced the addition of i3 Bank and Coastal to its industry-leading Bank Network. This expansion brings the network to over 20 financial institutions and represents the first in a series of planned updates for the year.
According to Jeff Nowicki, Chief Banking Officer at Treasury Prime, the continued growth of the Bank Network is driven by banks seeking a more scalable approach to embedded finance. He noted that Treasury Prime provides financial institutions with tools to enhance product capabilities and increase deposit growth while maintaining control. The inclusion of i3 Bank and Coastal is intended to strengthen a network designed to support both banks and fintechs in their partnership expansion efforts.
i3 Bank joined Treasury Prime’s network to broaden its fintech client base and accelerate new partnership opportunities. The bank plans to utilize Treasury Prime’s AI Marketplace to identify and evaluate fintechs that align with its strategic objectives, risk tolerance, and growth targets. Treasury Prime will serve as an additional technology partner, offering i3 Bank increased flexibility to pursue deposit growth and revenue through specific fintech relationships.
Coastal partnered with Treasury Prime to support advanced embedded banking use cases, including virtual and flexible account structures. Coastal will also leverage Treasury Prime’s AI Marketplace to discover and assess partners matching its ideal fintech profile. This aims to expand its fintech pipeline while ensuring the necessary oversight and controls for scaling embedded finance programs responsibly.
These additions reflect a broader industry shift among banks toward network-based models for embedded finance. These models prioritize scalability, intelligence, and a long-term fit for partnerships. Chris Dean, CEO of Treasury Prime, highlighted the role of the AI Marketplace in this process, stating that it uses machine learning and large language models to facilitate faster and more confident bank-fintech partnerships.
The expansion of the Bank Network underscores Treasury Prime’s ongoing growth as banks increasingly seek to scale their embedded finance programs and support complex fintech use cases. Through its AI Marketplace, Treasury Prime offers banks access to a curated network of over 3,600 fintechs seeking partnerships, while fintechs benefit from enhanced discoverability and quicker access to qualified, bank-backed partners.
