Toast (NYSE: TOST), a technology platform for hospitality, has joined the Preferred Hotels & Resorts Alliance Partner Program, establishing itself as a recommended provider of point-of-sale (POS) technology for the brand’s member properties across the United States, United Kingdom, Ireland, and Canada.
This partnership positions Toast to deliver its software, hardware, and payment solutions to Preferred Hotels & Resorts members. The integration aims to provide a technology foundation capable of powering complex, multi-concept food, beverage, and retail environments within luxury hotels and resorts, which are recognized for offering unique guest experiences globally. Preferred Hotels & Resorts will leverage Toast’s technology for its performance, flexibility, and Toast Go 3 handhelds, which feature LTE capabilities, in line with its mission to equip member properties with best-in-class resources.
Kelly Esten, Chief Marketing Officer and Chief Operating Officer of Enterprise at Toast, commented on the collaboration, stating that “Seamlessness defines the luxury hospitality experience, requiring technology with both power and precision that delivers personalized, unique and elevated guest journeys.” Esten added, “For a brand like Preferred Hotels & Resorts, the little things matter as much in a luxury dining room as they do on a poolside patio. Toast provides the technology that enables world-class properties to manage complex, multi-concept operations across multiple countries while delivering unique, unforgettable stays for each individual guest.”
Preferred Hotels & Resorts represents over 625 luxury hotels, resorts, residences, and hotel groups across more than 80 countries. Through its Alliance Partner Program, the brand offers strategic advantages to hotel owners, operators, and management companies. These include strategic sales, integrated marketing solutions, comprehensive revenue management, global connectivity via reservations services, progressive distribution technology, and solutions-focused products and services from trusted partners.
