Tide, a UK-based business management platform, has introduced a new cashback feature enabling small businesses to save money on both online and in-store purchases.
Following a successful initial rollout of online cashback offers last month, Tide members can now earn cashback when using their Tide card at participating UK retailers. These offers, accessible via the ‘Rewards’ section of the Tide app, encompass more than 100 established brands, including Apple, Currys, Deliveroo, Sainsbury’s, Wickes, and Grind Coffee.
The launch comes as small businesses face financial pressures, with the Consumer Price Index (CPI) recorded at 3.6% in June 2025. Tide anticipates this feature will facilitate collective savings of millions of pounds for its members, directly reinvesting capital into their operations and growth initiatives.
Heather Cobb, SVP Member Engagement at Tide, commented on the reception: “We’ve been thrilled to see how quickly members embraced the online cashback offers – and now that in-store cashback is live, it’s even simpler to save while spending. This is about rewarding real, everyday business activity and helping our members keep more of what they earn.”
Feedback from the online launch indicated strong engagement and positive sentiment across various business categories, suggesting the offers align closely with daily operational needs. Tide collaborated with Valuedynamx, a global provider of loyalty and rewards programs, to implement this new cashback system. The initiative is part of Tide’s broader strategy to deliver exclusive, personalized offers based on member spending behaviors and business requirements.
Mark Jackson, Managing Director of Valuedynamx, stated: “Small businesses often struggle to stretch their budgets while investing in growth. Tide’s new cashback rewards transform everyday business spending into a strategic advantage, helping members reclaim money they’re already spending and channel it into their operations and expansion plans.”
Founded in 2015 and launched in 2017, Tide operates as a leading business financial platform in the UK, serving 750,000 SME members, which represents a 13% market share. The company also supports over 750,000 SMEs in India and commenced operations in Germany in May 2024. Tide provides business accounts, banking services, and administrative solutions ranging from invoicing to accounting. It is funded by various investors, including Anthemis, Apax Partners, and Augmentum Fintech, and employs 2,500 individuals globally.
Valuedynamx, a subsidiary of Collinson, specializes in curated, data-driven omnichannel purchase rewards. It integrates expertise in payments, card-linking, affiliate marketing, and rewards management to deliver solutions for airlines, banks, financial institutions, and hotel groups. Valuedynamx supports over 400 million consumers, works with 50,000 retail and travel partners, and offers more than 400,000 rewards in over 180 countries. Collinson has over 30 years of experience in loyalty and customer engagement.
