Spiral, a platform specializing in personalized banking experiences, has announced a partnership with Texans Credit Union, a Texas-based financial institution. This collaboration aims to deepen member relationships, increase deposits, and expand Texans Credit Union’s community impact through enhanced digital offerings.
Since integrating Spiral’s personalized digital experiences, thousands of Texans Credit Union members have enrolled. These members are utilizing features that convert everyday purchases into savings and avenues for community support, including an online Giving Center. Texans Credit Union’s new Roundup Center enables members to round up debit card purchases to save towards personal goals or contribute to charitable causes. Additionally, the Giving Center allows direct donations to preferred charities from digital accounts, offering members the ability to track their impact and receive tax-ready donation reports.
Matt Moore, Senior Vice President of Retail at Texans Credit Union, commented on the rapid adoption, stating, “Spiral proved to be the perfect fit with its intuitive design and quick implementation that made it easy to deliver a feature our members love. Within 48 hours of launch, over 1,000 members enrolled in the Roundup program, and many began donating to charity through the Giving Center. We’re thrilled with the early results and excited to see even more members engage.”
Through this partnership, Texans Credit Union plans to increase awareness and digital donations for its charitable nonprofit partners, broaden its support for local nonprofits, and attract more nonprofit organizations. These efforts are designed to foster positive community change via fundraising campaigns, donation matching, and local events. Shawn Melamed, CEO and Founder of Spiral, noted, “Texans’ member-first approach and commitment to innovation set them apart. It’s exciting to see how quickly members are embracing these experiences, building savings, and supporting their communities through everyday banking.”
Spiral, headquartered in New York City, provides solutions that integrate with core banking systems and digital banking providers. The platform is designed to help financial institutions enhance deposit growth and member retention through personalized banking experiences, trusted by dozens of organizations to facilitate savings and community giving.
Texans Credit Union, established in 1953, is a full-service financial institution in Texas. It focuses on empowering members through banking, lending, and investment services, supported by digital tools and local service. The credit union emphasizes a people-first culture and has been recognized as a Top Workplace by The Dallas Morning News.
