Strive, Inc. has allocated $50 million, representing over one-third of its corporate treasury, to STRC, Strategy Inc.’s Variable Rate Series A Perpetual Stretch Preferred Stock. This move highlights a growing institutional trend toward integrating digital credit instruments into modern treasury management strategies.
Strategy Inc., a company known for its bitcoin treasury operations and AI-powered enterprise analytics software, issues STRC as a fixed-income instrument designed to provide investors with economic exposure to bitcoin. The company reported that STRC recently achieved its highest daily traded volume, reaching $409 million, while its 30-day volatility declined to 3%, its lowest level to date.
Phong Le, Chief Executive Officer of Strategy, noted the expanding adoption of STRC by institutions. “We are encouraged to see innovative institutions continue integrating STRC into their treasury strategies,” Le stated. “Prevalon Energy, Anchorage Digital, and OranjeBTC have already added STRC to their corporate treasuries, and Strive is now the latest corporation to publicly announce doing so. Adoption continues to grow as more institutions recognize the role Digital Credit can play in modern treasury management.”
Matt Cole, Chairman and Chief Executive Officer of Strive, explained the rationale behind the investment. “Many institutions, including Strive, maintain USD reserves as a buffer for dividend obligations and operational liquidity,” Cole commented. “Instead of holding idle cash earning low yields in money market funds, we believe it makes sense to allocate a portion of those reserves to instruments like STRC that provide strong yield dynamics while maintaining stable price behavior with deep liquidity.” He added that while Digital Credit is still emerging, the institutional demand for high-yield products such as STRC and SATA is substantial, predicting their role as foundational elements for institutional capital.
Strive, Inc., a structured finance company and institutional asset manager, focuses on disciplined capital allocation with a goal of increasing Bitcoin per share. As of March 9, 2026, Strive holds approximately 13,311 Bitcoin. Its subsidiary, Strive Asset Management, LLC, is an SEC-registered investment adviser managing over $2.5 billion in assets. Strive’s management team and board conducted an independent evaluation of STRC as part of its treasury strategy.
