Semarchy, a provider of master data management (MDM) and data integration solutions, has announced three new executive appointments to its leadership team. Natalie Hahn has been named Chief Operating Officer and Head of Customer Experience, Sacha Dawes as Chief Product Officer, and AJ Cook as Senior Vice President of Global Sales. These appointments aim to bolster Semarchy’s leadership as it focuses on enhancing customer engagement and driving innovation across its unified data platform.
The new executives join following the launch of the Semarchy Data Platform (SDP), which offers a unified, converged data management, governance, and integration solution. The platform leverages DataOps capabilities to deliver comprehensive, trusted data products at scale across enterprises. Its objective is to simplify data management at scale, enabling teams to provide high-quality, governed data in various environments.
Ben Werth, CEO at Semarchy, stated that the expanded leadership team reflects Semarchy’s commitment to assisting customers in leveraging trusted, high-quality data for business success, especially as organizations accelerate their data initiatives around AI and analytics. He emphasized that Natalie Hahn, Sacha Dawes, and AJ Cook bring expertise in SaaS, go-to-market strategy, and operations, which will support the execution of Semarchy’s AI-driven data management and governance strategy and ensure long-term customer success.
Natalie Hahn, now Chief Operating Officer and Head of Customer Experience, possesses experience in strategy, analytics, and business transformation within global enterprises. Her previous roles at Cornerstone OnDemand and AIG involved leading global customer success, operational excellence, and business performance initiatives. Hahn commented that Semarchy’s strategy is customer-centric, noting the increasing relevance of data and the critical need for high-quality, trusted data to drive business performance. She highlighted the focus on translating customer insight into action and strategic advantage, ensuring that innovations, processes, and partnerships deliver measurable value.
Sacha Dawes, Semarchy’s Chief Product Officer, brings over 20 years of experience in leading global product management and marketing teams for SaaS and enterprise software. Before joining Semarchy, he served as Vice President of Product Management at Flexera, where he oversaw the Snow application portfolio for Software Asset Management, SaaS Management, and Cloud Management. Dawes remarked on the significant demand for reliable master data and semantic models to power new AI and analytics initiatives, enabling organizations to compete, innovate, and differentiate. He expressed enthusiasm for collaborating with customers and the ecosystem to evolve data management solutions.
AJ Cook has joined as Senior Vice President of Global Sales, overseeing global sales, alliances, solutions, and enablement. His prior experience includes leading and scaling new business lines for AI/agentic products and strategic OEM accounts at Workato, where he gained expertise in go-to-market execution and revenue acceleration. Cook stated his excitement to join Semarchy and expand its global impact, asserting that the company’s data platform and vision position it to empower organizations with trusted, intelligent data for innovation and growth.
These appointments underscore Semarchy’s dedication to leadership, customer success, and continuous innovation, strengthening its role as a partner for enterprises navigating modern data management challenges. Semarchy is headquartered in Phoenix, USA, with offices in London (UK), Lyon (France), and New Delhi (India). The Semarchy Data Platform (SDP) is an AI-driven MDM and governance platform designed for DataOps, ensuring the rapid delivery of trusted, governed data products at scale. SDP is available as SaaS, as a self-managed deployment (on-premises, private cloud), and as a native Snowflake application. It is also accessible through major cloud marketplaces, including Snowflake, Microsoft Azure, AWS, and Google Cloud Platform.
