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Santander Bank Introduces Navigator Global to Support U.S. Businesses in International Market Expansion

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Santander Bank, N.

A. has launched Navigator Global, a new digital platform designed to assist small and mid-sized U.

S. businesses in exploring, entering, and expanding into international markets.

The platform leverages Santander’s market expertise to provide internationally ambitious business clients with step-by-step guidance for market entry and expansion across more than 30 international markets and 28 industry subsectors. These sectors include food and beverage, retail and wholesale, technology, life sciences, and manufacturing. Users can access curated content, real-time global insights, verified service providers, and tailored tools, all from a single, integrated platform.

Navigator Global offers both standard and premium membership subscriptions. The standard subscription is currently available to Santander clients at no cost for 12 months, with premium tiers providing deeper market intelligence and expanded functionality. Key features include step-by-step guides and facilitation resources, a business matchmaking service, over 1,500 content articles published annually, a trusted network of more than 250 pre-verified in-market providers, government partners, trade associations, and country specialists, as well as discounts on provider services.

Mike Lee, Head of Commercial Banking at Santander Bank, stated, “Navigator Global represents the next evolution in how Santander supports its Commercial clients and strengthens our relationships with business leaders expanding internationally. Through this platform, we’re connecting clients to a global network of partners, solutions, and tailored insights that help them operate and grow confidently across borders in an increasingly complex global marketplace.”

The platform is launching this week in both the United States and the United Kingdom, with plans to expand to all Santander markets by the end of 2026. This expansion underscores the international reach of the Bank’s network and builds on a successful U.

K. pilot that supported over 2,500 businesses and resulted in double-digit increases in product opportunities for clients.

John Carroll, CEO of Navigator Global, commented, “In a rapidly changing trade environment, Navigator Global gives Santander clients the clarity and connections they need to take the next step in their growth journey. By leveraging insights and relationships across our international network and providing everything from rich behavioral data to solutions to ease cash flow pressures, we’re helping mid-market and small and medium-sized enterprises identify new opportunities and grow across borders—via a tool that’s available right at their fingertips.”

Navigator Global will continue to introduce new data insights, market intelligence, and relationship management tools aimed at helping businesses make informed decisions and accelerate growth. The platform was developed in collaboration with Dentsu, an integrated business transformation provider, combining Santander’s international trade and banking expertise with Dentsu’s capabilities in data and experience-led innovation.

Santander Bank, N.

A. operates as one of the country’s leading retail and commercial banks, with $102 billion in assets as of December 31, 2024. The bank, with corporate offices in Boston, serves over 1.8 million customers primarily across Massachusetts, New Hampshire, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania, Delaware, and Florida. It is a wholly-owned subsidiary of Madrid-based Banco Santander, S.

A., which serves approximately 178 million customers globally.

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