Runa, a global infrastructure provider for modern payouts, has launched Runa Shop, a white-label commerce solution designed to enable businesses to quickly establish fully-branded gift card marketplaces.Runa Shop allows businesses to launch a scalable gift card marketplace featuring over 5,000 popular merchant options within 24 hours, without requiring coding. This solution supports various applications, including enhancing customer and employee engagement and driving sales.Aron Alexander, Founder and CEO of Runa, stated, “Most gift card storefront solutions are riddled with an abundance of inconvenient and inefficient pain points–taking months to stand up, requiring businesses to jump through hoops to make adjustments, and presenting lackluster user experiences that still result in sub-optimal conversion rates. We broke the retrofitted, outdated mold and specifically built infrastructure that transforms how quickly businesses can go live with revenue-ready storefronts. Our partners can bypass legacy challenges by self-managing and adapting their marketplaces with minimal friction and maximum speed—no coding or waiting required. And we take on the expensive program risks like compliance, liability, and payment processing so they don’t have to.”For incentive, rewards, and cashback programs, Runa Shop aims to increase conversions through real-time cashback and intelligent marketing. It is designed to improve user experiences while opening new revenue streams and converting traffic to sales. Businesses can also utilize Runa Shop to enhance employee relationships via tailored reward programs. Additionally, the platform provides a direct revenue channel for brands selling their own gift cards.Key features of Runa Shop include:Mobile-optimized storefronts: Facilitating on-the-go purchases with support for multiple cards and denominations in a single transaction.Hassle-free payments: Offering global checkout via credit, debit, PayPal, Apple Pay, and Google Pay, with currency support for USD, GBP, EUR, CAD, and other major currencies.Personalized shopping experiences: Utilizing intelligent cart suggestions for add-ons and customizable product categories to guide user exploration and purchases.Performance-driven promotions: Employing data-informed retargeting at checkout to predict customer behavior and boost conversions through targeted marketing campaigns, with real-time performance insights for optimization.Natalia Selezneva, Product Manager at TopCashBack US, commented on their experience: “Partnering with Runa to build our white-label gift card marketplace has been a game changer. Their technology is not only innovative–it’s intuitive, scalable, and far beyond what we imagined was possible. The Runa team brought our vision to life with speed, precision, and true collaboration. We’re thrilled with what we’ve built together and even more excited for what’s next.”Runa focuses on building infrastructure for modern businesses to facilitate precise and scalable money movement. The company aims to provide tools for growth, enabling seamless value exchange to over 5 billion consumers across 190 countries via a single API, supporting cards, wallets, bank accounts, and digital rewards. Runa is based in London and New York and is backed by investors including Element Ventures, CommerzVentures, Clocktower Ventures, Volution Capital, 13Books Capital, and SAP.