Ridley, a new real estate technology platform, has officially launched its services in Colorado, offering homeowners an AI-guided solution designed to simplify the home-selling process and reduce traditional commission costs. The platform combines artificial intelligence with comprehensive support to help sellers navigate property transactions.Ridley aims to differentiate itself from traditional real estate models by providing step-by-step AI guidance, broad distribution across major home-buying platforms, and on-demand legal support. This approach is intended to empower homeowners to manage their sales from inception to completion, potentially retaining more of their home equity. Colorado serves as Ridley’s initial market, with plans for expansion into four additional states by the end of the year.The inspiration for Ridley originated from Founder and CEO Mike Chambers’ personal experience selling his home. During this process, Chambers encountered challenges with traditional commission structures and difficulties operating outside the established real estate system, including encountering high fees and administrative complexities. His experiences, shared through social media under the handle @realtorshateme, resonated with a wide audience, accumulating over twenty thousand followers through a series of videos highlighting consumer frustrations with the existing home-selling framework.This public response underscored a perceived demand for a more consumer-centric approach to real estate transactions. Ridley was developed in response to this need, utilizing technology to streamline the process and give homeowners greater control.”I didn’t set out to start a real estate company—I was just trying to sell my home,” said Mike Chambers, Founder & CEO of Ridley. “What I discovered was an industry systematically designed to protect itself at the expense of consumers. I faced suppression from agents, censorship from platforms like Zillow, and even harassment from industry insiders. Ridley is my response—a platform built to challenge the status quo and empower everyday people to take back control of the home-selling process, saving billions in unnecessary commissions.”The traditional home-selling process often involves complexities that lead consumers to rely on real estate agents, incurring standard commission rates and additional costs for services like inspections, cleanings, and repairs. Ridley is designed to integrate various aspects of this process. It employs agentic AI, trained on hyperlocal market data, pricing models, and historical transaction data, to guide homeowners. This technology provides personalized insights for pricing, listing creation, and distribution, tailored to the specific home and seller’s timeline. In addition to its technology, Ridley provides human support, connecting sellers with a network of vetted vendors (such as photographers, stagers, and handypeople), dedicated concierge services, and access to attorneys on demand.With its Alpha launch in Colorado, Ridley’s objective is to streamline the home-selling process nationwide and shift more control to the consumer. The platform aims to bridge perceived gaps between traditional real estate services and consumer needs. For more information, visit www.getridley.com.