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Red Bull Media House Adopts Green Toolkit for Mandatory Production Sustainability Reporting

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Green Toolkit, a sustainability software developed by GWK Grüner Werkzeugkasten GmbH and operated by Green Toolkit Inc., has been officially integrated into Red Bull Media House’s production guidelines as of 2024, making its use mandatory for CO2e reporting across the media company’s film and television projects. The platform is already being used in North American film and television productions to align with upcoming GHG Protocol standards and support ESG reporting requirements.

According to Red Bull’s Green Production Guideline, “Consistent monitoring of emissions and data collection facilitated through the Green Toolkit is mandatory.” In addition to Red Bull Media House, Green Toolkit is utilized by ServusTV, Terra Mater Studios, Red Bull Studios, and Global Media Services, supporting CO2e tracking and sustainability reporting group-wide.

By mandating Green Toolkit, Red Bull Media House has implemented a system that facilitates consistent carbon data collection and structured, audit-ready sustainability reporting. The platform provides reliable emissions data and tools to manage environmental impact. Green Toolkit aligns with both the GHG Protocol and ISO 14067 standards, and supports ESG reporting frameworks such as SASB and GRI, ensuring compatibility with both investor-focused and global sustainability reporting systems.

Key features of Green Toolkit include ISO 14067-compliant carbon-footprint calculations, Scope 3 tracking across the supply chain, and audit-ready ESG reporting for regulatory compliance. The platform operates on a modular, multilingual architecture. By incorporating Scope 3 data, Green Toolkit addresses critical challenges in sustainable production, making supply chains measurable and manageable.

Roman Russo, CEO of Green Toolkit Inc., stated, “Including Green Toolkit in official production guidelines demonstrates how measurable climate action can be embedded into day-to-day operations.” He added that with frameworks like the CSRD setting new expectations, Green Toolkit translates reporting requirements into operational practice through audit-ready CO2e data. Russo concluded, “We are proud to contribute practical, audit-ready solutions for a climate-conscious media industry, and we are just getting started.”

Green Toolkit Inc. is a U.

S.-based sustainability software company offering digital tools for film, television, and event production, enabling studios and production teams to measure, track, and manage their carbon footprint—including both direct and indirect emissions across the full value chain. Grüner Werkzeugkasten GmbH, headquartered in Cologne, Germany, serves as the European hub for research, development, and training. Together, these entities operate the Green Toolkit platform in more than 34 countries and 1,500 productions worldwide. The company also provides training and certification programs through GT:LEARN, supporting crew onboarding, CO2e literacy, and compliance with international sustainability standards.

The Green Toolkit platform is recognized under multiple national frameworks, including Austria’s UZ76 Ecolabel for sustainable film production and Germany’s Green Motion standards. Green Toolkit collaborates with North American production partners and sustainability networks to align film and television projects with GHG Protocol and ISO 14067 standards, strengthening climate accountability across the entertainment industry. The company maintains offices in New York, New Jersey, Cologne, and Vienna.

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