Purdys Chocolatier, a long-standing Canadian chocolate brand established in 1907, has integrated Square’s point-of-sale and business operations technology across more than 80 of its retail locations nationwide. This strategic move aims to optimize in-store customer experiences by supporting faster checkouts, smoother storefront interactions, and deeper customer engagement.
The chocolatier sought a new Point of Sale (POS) system designed to meet its evolving operational needs and enhance customer journeys. Purdys Chocolatier selected Square to streamline its operations and gain deeper consumer insights and data. The implementation includes Square’s fully integrated Square Register and the recently launched Square Handheld devices, powered by Square for Retail Plus. Stores will also utilize Square Marketing and Square Gift Cards, in addition to offering delivery services via Square’s new DoorDash integration.
Kriston Dean, VP of Sales and Marketing at Purdys Chocolatier, stated, “Our customers deserve the best service along with the best chocolate. Switching to Square has been a positive change for us. Implementation was straightforward, our in-shop teams were able to adapt smoothly and the checkout process fits easily into our workflow.” The system was also chosen for its open API, allowing for connectivity with other business systems.
Square is now operational in over 80 Purdys Chocolatier locations and is also slated for use at pop-up locations during the upcoming holiday season.
Nick Molnar, Global Head of Sales and Marketing at Block, the parent company of Square and Cash App, commented, “Square powers commerce for iconic retail brands around the world, and we’re proud to partner with a beloved Canadian institution like Purdys Chocolatier. With Square, Purdys Chocolatier is perfectly blending century-old traditions of chocolate excellence with modern commerce technology to continue their incredible legacy of sparking joy in every customer experience.”
Square offers an integrated ecosystem of commerce solutions designed to make commerce and financial services accessible, providing purpose-built software for various operations, e-commerce tools, and embedded financial services. Purdys Chocolatier, known for its craftsmanship and commitment to sustainable cocoa, continues its tradition of quality and memorable customer moments.
