Peak Credit Union, which serves over 250,000 members across Oregon and Washington, has partnered with Upstart (NASDAQ: UPST), an artificial intelligence (AI) lending marketplace, to expand its offering of personal loans to more consumers.
The partnership began in November 2022, with Peak Credit Union joining the Upstart Referral Network for personal loans. Through this network, qualified personal loan applicants on Upstart.com who meet Peak’s credit policies are presented with tailored offers. These applicants then seamlessly transition into a Peak-branded experience to finalize their online member application and the closing process.
Diane Sokolik, Vice President of Consumer Lending at Peak Credit Union, commented on the collaboration, stating, “At Peak Credit Union, we strive to invest in people and champion success across the communities we serve. Partnering with Upstart helps us deliver on that promise by giving our members a fast, seamless way to access credit when it matters most, so they can move forward with confidence in their financial journey.”
Michael Lock, Senior Vice President of Lending Partnerships at Upstart, added, “We are proud to have Peak Credit Union as part of the family of Upstart lending partners. Through the Upstart Referral Network, Peak is delivering a modern personal lending experience to more people across the Northwest to help them achieve their financial goals.”
Upstart, founded in 2012 and based in San Mateo, California, operates an AI lending marketplace that connects millions of consumers with over 100 banks and credit unions. The company’s AI models and cloud applications are designed to enable lenders to approve more borrowers at lower rates while providing a digital-first customer experience. Over 90% of loans processed through Upstart are fully automated, requiring no human intervention from Upstart. Its platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans.
Peak Credit Union was formed in 2025 through the merger of TwinStar Credit Union and Northwest Community Credit Union, carrying a legacy that dates back to 1938. With roots in supporting educators and the wood products industry, the credit union’s vision is to build communities where all members feel financially secure and empowered to achieve their dreams.
